RIA · CRD 156548SEC-Registered

Updated:

LifePlan Financial Services

LifePlan Financial Services is an RIA providing fee-only wealth management and financial planning to individuals and families.

LifePlan Financial Services

LifePlan Financial Services is a registered investment advisor (RIA) that provides wealth management and financial planning services. The firm operates on a fee-only structure, avoiding commissions to reduce conflicts of interest. It serves individuals, families, and potentially small institutions, though its exact clientele and AUM are not public. The firm's investment approach emphasizes diversified portfolios across equities, fixed income, and alternative assets when appropriate. LifePlan likely utilizes low-cost ETFs, mutual funds, and direct securities, rebalancing periodically based on client risk profiles. Specific portfolio companies or holdings are not disclosed. LifePlan's team size and founding date are not publicly available from standard sources. The firm maintains a focus on holistic planning, incorporating tax optimization, insurance review, and estate planning into client engagements. No recent operational events are publicly recorded. A structural differentiator is LifePlan's fiduciary duty under the Investment Advisers Act of 1940, which legally obligates it to act in clients' best interests. This contrasts with broker-dealers that operate under a suitability standard. The firm's compensation model directly supports this alignment.

General information

Firm type

RIA

Year founded

AUM

Undisclosed

Location

Region

Country

City

Corporate office

Frequently asked questions

What is LifePlan Financial Services' primary business model?

LifePlan Financial Services operates as a registered investment advisor (RIA) charging fees based on assets under management or fixed planning fees, not commissions. This model aligns the firm's incentives with client outcomes by avoiding product-specific sales. The firm is bound by fiduciary duty under the Investment Advisers Act of 1940.

Does LifePlan Financial Services manage assets directly or outsource?

As an RIA, LifePlan Financial Services may manage client portfolios directly or use third-party custodians for asset custody. The firm constructs diversified portfolios using securities like ETFs, mutual funds, and individual stocks and bonds. Precise details of custodian relationships are not publicly documented.

What types of clients does LifePlan Financial Services typically serve?

The firm serves individuals and families, likely with a focus on high-net-worth clients needing comprehensive financial planning. It may also work with small retirement plans or trusts. Client minimums and specific demographics are not disclosed publicly.

What is the difference between a fee-only RIA and a commission-based broker?

Fee-only RIAs like LifePlan charge a flat fee or percentage of assets, eliminating conflicts from product commissions. Broker-dealers earn commissions on trades or products sold, which can incentivize transactions over client needs. RIAs are held to a fiduciary standard, while brokers follow a suitability standard.

Where is LifePlan Financial Services headquartered?

The firm's exact headquarters location is not publicly available from standard sources. It likely operates from a single office in the United States, but the city and state are unconfirmed. RIA registration records through the SEC or state regulators may provide this information.

How does LifePlan Financial Services approach investment planning?

The firm uses a holistic planning process that includes goal setting, risk tolerance assessment, asset allocation, and ongoing rebalancing. It incorporates tax and estate planning into its advice. Specific investment methodologies or proprietary models are not detailed in public materials.

Is LifePlan Financial Services publicly registered and regulated?

As an RIA, LifePlan Financial Services is registered with state securities regulators or the SEC, depending on its AUM. It files Form ADV disclosing fees, conflicts, and disciplinary history. Investors can verify its registration and background through the SEC's Investment Adviser Public Disclosure database.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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