Private Equity

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LIV Capital

Latin Idea Ventures is a Mexico-based private equity fund manager founded in early 2000. The firm has raised four funds for mid-to-later stage ventures with...

LIV Capital logo

LIV Capital

Latin Idea Ventures is a Mexico-based private equity fund manager founded in early 2000. The firm has raised four funds for mid-to-later stage ventures with technology-driven growth. Latin Idea Ventures has made 16 investments, including a 2018 investment in CENCOR.

General information

Firm type

Private Equity

Year founded

2006

Location

Region

Latin America

Country

Mexico

City

Mexico City

Corporate office

Mexico City, Mexico

Principals

Alfredo Castellanos

Managing Partner & Co-Founder

Francisco Lelo de Larrea

Managing Partner & Co-Founder

Alexander Rossi

Managing Partner

Sector focus

FinTechEnterprise SoftwarePropTechHealthcare ServicesEducationMobility & Transportation

Frequently asked questions

Who runs investment decisions at LIV Capital?

Alfredo Castellanos, Francisco Lelo de Larrea, and Alexander Rossi serve as Managing Partners and form the core investment committee. Castellanos and Lelo de Larrea co-founded the firm in 2006; Rossi joined shortly after and has been a public-facing lead on multiple portfolio company boards. The partnership brings a finance and private equity background rather than a founder-operator profile, which shapes the firm's diligence-first culture.

What is LIV Capital's typical check size and stage focus?

LIV writes initial checks of $2 million to $10 million, targeting post-seed through Series B rounds. The firm positions itself as a first-institutional-check investor — meaning it often leads or co-leads rounds where no prior venture capital firm had board-level governance. This stage focus puts LIV directly in competition with regional multi-stage players like Kaszek and monashees, though LIV targets smaller absolute round sizes.

Which sectors does LIV Capital concentrate on?

The firm's clearest sector concentrations are FinTech and proptech, based on announced deals. Portfolio company examples include Clara (corporate cards and spend management), Yave (digital mortgage origination), and Homie (rental marketplace). LIV also actively evaluates enterprise software, healthcare services, education technology, and mobility investments across Mexico, Colombia, and Brazil.

How does LIV Capital source deal flow in Mexico?

LIV's 2006 founding date gives it a structural sourcing advantage: the firm built relationships with Mexican entrepreneurs, universities, and corporate spinout teams a full five to seven years before the 2012–2015 venture wave brought competing funds. The Managing Partners' networks in Mexican private equity and banking circles also generate proprietary referrals from non-tech family offices and industrial conglomerates transitioning into digital.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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