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Luminary Labs
Luminary Labs is a strategy consultancy founded in 2009 by Sara Holoubek, running innovation programs for the Bezos Earth Fund, NASA, and the U.S.
Luminary Labs
Luminary Labs was founded in 2009 by Sara Holoubek, who now serves as Founding Partner and Executive Advisory. Janna Gilbert became CEO in a leadership transition disclosed on the firm’s website in 2026. The firm is a certified woman-owned business headquartered in New York with an additional office in El Segundo, California. The firm operates as a strategy and innovation consultancy focused on designing and executing prize competitions, challenge programs, and innovation accelerators for corporate, nonprofit, and government clients. Its work spans sectors including healthcare, education, climate, space, and AI. Notable programs include the AI for Climate and Nature Grand Challenge, a $100 million initiative from the Bezos Earth Fund; the Neuromod Prize advancing bioelectronic medicine; and the Learning Landscapes Challenge, a $2.2 million effort for K-12 education infrastructure. Clients include AstraZeneca, Pfizer, NASA, and the U.S. Department of Veterans Affairs. The firm lists a team of 20 professionals on its website, led by Gilbert and Holoubek. It does not disclose AUM or assets under management, and operates as a fee-for-service consultancy rather than an investment entity. The firm partners with organizations such as DrivenData, Futurescape, and Lightmatter for data science and software development. No philanthropy or family-office structures are mentioned. Luminary Labs’ structural differentiator is its model of designing and managing large-scale public-sector and philanthropic innovation programs at a fixed fee — it does not invest capital or take equity. This positions it as an execution partner for organizations aiming to solve complex problems without a traditional venture or investment mandate.
General information
Firm type
Single Family Office
Year founded
2009
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
33 Whitehall Street, Suite 12C, New York, NY 10004, United States
Additional offices
El Segundo, CA, United States
Principals
Janna Gilbert
Partner and CEO
Sara Holoubek
Founding Partner and Executive Advisory
Sector focus
Frequently asked questions
Who runs investment decisions at Luminary Labs?
Luminary Labs does not make direct investments. The firm operates as a consultancy, led by CEO Janna Gilbert and Founding Partner Sara Holoubek, who oversee strategy and program design for clients (per firm website).
How does Luminary Labs source proprietary deal flow?
Luminary Labs does not source investment deals. It designs and manages open-innovation challenges and competitions, attracting solution providers through public calls for submissions (per firm website).
Is Luminary Labs structured as a single family office or does it operate more like a venture firm?
Luminary Labs is a strategy consultancy, not a family office or venture firm. It does not manage capital or hold equity positions (per firm website).
Does Luminary Labs participate in fund commitments or only direct deals?
Luminary Labs does not participate in fund commitments or direct deals. Its revenue comes from consulting fees for designing and executing innovation programs (per firm website).
What investment stages does Luminary Labs typically target?
Luminary Labs does not target investment stages. It manages programs across early-stage research to commercial deployment, but as a service provider, not an investor (per firm website).
Which sectors does Luminary Labs explicitly avoid?
Luminary Labs does not disclose sectors it avoids. Its stated clients span healthcare, education, climate, space, and government (per firm website).
Where does the underlying wealth come from?
Luminary Labs does not manage wealth. The firm is privately held; its founding partner Sara Holoubek’s personal wealth origin is not disclosed (per firm website).
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