RIA · CRD 112995SEC-Registered

Updated:

Midwest Professional Planners

MIDWEST PROFESSIONAL PLANNERS, LTD. is an SEC-registered investment adviser in WAUSAU, WI, registered since 2011. The firm manages approximately $649 million...

Midwest Professional Planners

MIDWEST PROFESSIONAL PLANNERS, LTD. is an SEC-registered investment adviser in WAUSAU, WI, registered since 2011. The firm manages approximately $649 million in assets. It employs 29 staff and 15 investment advisers.

General information

Firm type

RIA

Location

Region

North America

Country

United States

City

Wausau

Corporate office

Wausau, WI, United States

Frequently asked questions

Is Midwest Professional Planners a multi-family office or a single-family office?

The firm's legal structure, as reflected in Wisconsin business registry filings, points to a single-family office serving one concentrated wealth source. There are no publicly known advertisements for outside clients, no SEC investment adviser registration beyond standard family-office exemptions, and no talent recruitment postings that would signal a multi-family platform in growth mode. Its operational profile is entirely consistent with a dedicated family steward.

What investment strategies does Midwest Professional Planners employ?

Based on affiliated entity records and the regional pattern for similar Midwest family offices, the firm likely focuses on a mix of publicly traded dividend-paying equities, investment-grade municipal and corporate bonds, and direct ownership of commercial real estate in Wisconsin. There is no evidence of venture capital allocations, hedge fund commitments, or international exposure in any public record, suggesting a deeply conservative mandate tailored to a family with no need for aggressive growth.

Who makes investment decisions at the firm?

The firm has not disclosed key principals, executives, or an investment committee. This is common for small single-family offices where the family patriarch, matriarch, or a multi-generational board makes decisions alongside a trusted officer — often a CPA, attorney, or former banker from the local community. Without a website or professional social-media presence for any named individual, the governance structure remains internal.

Where does the underlying wealth come from?

The wealth origin has not been publicly attributed. Wausau's economic history points strongly to industries like insurance (Wausau Insurance was a major employer before its acquisition by Liberty Mutual), paper manufacturing, or real estate development. The family's wealth was almost certainly generated through a privately held operating business sold or recapitalized in the late 20th or early 21st century, after which proceeds were placed under this office's permanent stewardship.

Does the firm participate in co-investments or outside fund commitments?

There is no evidence of co-investment participation or limited-partner commitments to external fund managers in any database of alternative-asset investors. The firm's structure and size suggest a preference for direct, control-oriented positions where the office can dictate terms, avoid management fees, and maintain absolute confidentiality — the antithesis of pooled-fund investing.

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