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Ordinary
Ordinary is the angel investment platform of a family office focused on deploying capital alongside mission-aligned partners into technology companies building...
Ordinary
Ordinary is the angel investment platform of a family office focused on deploying capital alongside mission-aligned partners into technology companies building agentic-centric tools, products, and services that foster consumer autonomy. Since 2020, the firm has made more than 40 investments and seeks to collaborate with Founders who share its mission. It opportunistically makes investments across asset classes that advance its core mission.
General information
Firm type
Private Equity
Year founded
2020
Location
Region
North America
Country
Canada
City
Toronto
Corporate office
Toronto, Canada
Sector focus
Frequently asked questions
What does 'agentic-centric' mean in Ordinary's investment thesis?
Ordinary targets software that acts on a user's behalf to achieve goals — tools, products, and services where AI agents make decisions or execute tasks. The firm frames this as 'fostering consumer autonomy,' investing in companies where the technology shifts control and capability toward the end user.
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