Updated:
Order VC
Order VC operates out of São José dos Pinhais, Paraná, driven by co-founders who made their names leading Brazilian industrial and consumer businesses.
Order VC
Order VC operates out of São José dos Pinhais, Paraná, driven by co-founders who made their names leading Brazilian industrial and consumer businesses. Gilberto Zancopé, former owner of agricultural-machinery company Montana, and Paulo Sanford, CEO of cleaning-equipment manufacturer WAP, launched the firm alongside Bruna Hadad (CFO of WAP) and Fabrizio Roccia—a Bocconi-trained investment banker who worked at Banco Modal and JP Morgan. The firm doesn't publish a founding year, but its roots trace to operational experience accumulated over three decades. The firm targets early-stage consumer-goods companies in Brazil, blending minority and control investments with an active mentoring model. Its sector focus spans food and beverage, electronics, beauty care, fashion, pet care, sports, and agri-tech. Order VC's portfolio pages name portfolio brands across these verticals, and Altss research identifies co-investment relationships with PIPO Capital, Echo Capital (Guilherme Weege), and Quartz (the Galló family). Its most visible track record is Fresnomaq Indústria de Máquinas S/A, the parent of WAP, in which Mission Co. acquired a 10% stake in 2025 alongside co-investors Quartz and Echo Capital. The investment team includes Managing Partner Fabrizio Roccia and Head of Operations Diego Tutumi, a former Endeavor regional manager. The firm lists a commercial office in Curitiba. Gilberto Zancopé is a donor and supporter of Endeavor Catalyst. In 2025, private equity firm Mission Co. bought a 10% stake in WAP from the Order VC founders, bringing in Quartz and Echo Capital as co-investors—a transaction that reflects the network Order VC has cultivated among Brazilian family offices. Order VC functions as a hybrid: it is a venture capital manager that originated from and continues to co-invest alongside Brazilian family offices yet structures itself operationally around a single consumer-goods playbook. The team's leadership is anchored in operators who have run and sold substantial industrial companies, giving them a sourcing and execution lens that differs from finance-led VC firms. The partnership with Mission Co., PIPO Capital, and Endeavor connects the firm into a network of patient, family-backed capital typically absent from conventional Brazilian venture circles.
General information
Firm type
Generalist
Year founded
2020
AUM
Undisclosed
Location
Region
Latin America
Country
Brazil
City
São José dos Pinhais
Corporate office
Rua Antonio Singer, 200, São José dos Pinhais, Paraná, Brazil
Additional offices
Curitiba, Paraná, Brazil
Principals
Gilberto Zancopé
Co-founder & Partner
Bruna Hadad
Co-founder & Partner
Paulo Sanford
Co-founder & Partner
Fabrizio Roccia
Managing Partner
Sector focus
Frequently asked questions
Who makes investment decisions at Order VC?
Investment decisions sit with the four co-founders: Gilberto Zancopé, Bruna Hadad, Paulo Sanford, and Fabrizio Roccia. Roccia, the Managing Partner, brings structured deal experience from Banco Modal and JP Morgan, while Zancopé, Hadad, and Sanford contribute deep operating backgrounds from Montana and WAP.
Is Order VC a single family office or a venture capital firm?
Order VC is a venture capital manager that grew out of multiple Brazilian family offices. The firm's own website states it 'nasceu de family offices de empresários' (was born from entrepreneurs' family offices), yet it operates with a dedicated team, an institutional-looking portfolio, and co-investors that include external family-backed vehicles like Echo Capital and Quartz.
What investment stages does Order VC target?
The firm describes itself as focused on early-stage companies in the consumer-goods ecosystem. Its model combines equity investment with operational mentoring and brand-building support, aiming to accelerate growth from an early phase rather than backing pre-revenue or seed-stage ventures.
Which sectors does Order VC invest in, and which does it avoid?
Order VC's stated focus is consumer goods, spanning food, electronics, beauty care, fashion, pet products, sports, retail, and agri-tech. It does not list enterprise software, fintech, or deep-tech as target sectors. Its sector page confirms investments are limited to the consumer-goods universe.
How does Order VC source its deals?
Deal flow appears to originate from the founders' personal networks in the Brazilian industrial and consumer-goods sectors, including relationships with family offices such as Echo Capital, Quartz, and PIPO Capital. Co-founder Gilberto Zancopé's involvement with Endeavor also connects the firm to high-growth entrepreneurial circles in Brazil.
Does Order VC participate in fund commitments or only direct deals?
Order VC lists a 'Fundos VC' category on its portfolio page, suggesting it does make fund commitments alongside direct investments. The firm has co-invested directly in WAP alongside multiple family offices and a private equity firm, indicating comfort with both direct and indirect structures.
What is the relationship between Order VC and WAP?
Order VC co-founders Paulo Sanford and Bruna Hadad serve as CEO and CFO of WAP, respectively, and the firm held a stake in WAP through its parent, Fresnomaq Indústria de Máquinas S/A, until a partial sale to Mission Co. in 2025. WAP functions as both a portfolio asset and an operating platform that validates the firm's industrial track record.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on asset managers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: