Private Equity

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Plus Social Investment

Plus Social Investment is a Japanese company founded in 2016. It operates a crowdfunding platform called En.try, which supports social businesses and projects...

Plus Social Investment logo

Plus Social Investment

Plus Social Investment is a Japanese company founded in 2016. It operates a crowdfunding platform called En.try, which supports social businesses and projects addressing regional issues. The company serves social enterprises, non-profit organizations, individuals, and corporations.

General information

Firm type

Private Equity

Year founded

2016

AUM

Undisclosed

Location

Region

Asia

Country

Japan

City

Kyoto

Corporate office

Kyoto-shi, Kyoto, Japan

Principals

Masato Noike

Representative Director, President

Yasuyuki Yoshizawa

Director

Hirofumi Satouchi

Director

Sector focus

Social InfrastructureRenewable EnergyHealthcare ServicesAgriTech & FoodTechRegional Revitalization

Frequently asked questions

How does Plus Social Investment source proprietary deal flow?

Plus Social Investment sources projects through direct partnerships with municipal governments, universities, and regional financial institutions. Its social-impact bond pipeline originates from competitive tenders and policy-linked programs with cities including Okayama, Naha, and Higashiomi. University collaborations, most notably the Ritsumeikan Social Impact Fund with Ritsumeikan University, deliver a proprietary stream of academic spinouts and campus-affiliated social ventures.

Is Plus Social Investment a crowdfunding platform or a fund manager?

It operates as both — a regulated Type II Financial Instruments Business Operator that runs the en.try crowdfunding platform for retail micro-investments while simultaneously managing institutional limited partnerships such as the ¥2 billion Ritsumeikan Social Impact Fund and the Kinki-Shikoku Social Impact Fund targeting ¥1.01 billion. The hybrid model means the same firm can structure a ¥50,000 citizen-funded farm bond and a multi-hundred-million-yen university venture fund.

What investment stages does Plus Social Investment typically target?

Its platform funds projects across the full early-stage spectrum — from incubation of community businesses and social enterprises to growth capital for operational renewable-energy facilities. The SIB practice funds service-delivery programs with defined outcome metrics, effectively providing working capital to nonprofit service providers. The Ritsumeikan fund targets seed to early-stage university-affiliated ventures.

Which sectors does Plus Social Investment explicitly focus on?

The firm concentrates on areas where municipal social challenges intersect with investable enterprises: renewable energy generation, regenerative agriculture and local food systems, healthcare promotion and addiction recovery services, and sports-based community development. The 'Excluded Activities' list, where applicable, is determined at the individual project level, but the overall mandate explicitly requires that each investment generate measurable social or environmental outcomes alongside financial returns.

Who runs investment decisions at Plus Social Investment?

Investment origination and structuring decisions are led by Representative Director Masato Noike, who has designed the firm's SIB and community-fund architecture since co-founding it in 2016. He is supported by Director Hirofumi Satouchi, a registered attorney who oversees legal structuring, and Director Yasuyuki Yoshizawa, who brings central-bank and corporate-governance experience from the Bank of Japan and Pia Corporation. Individual fund vehicles may involve additional investment committees from co-sponsoring partners such as Ritsumeikan University.

Does Plus Social Investment participate in fund commitments outside its own vehicles?

The firm primarily acts as the general partner or fund organizer rather than an LP in external funds. Its disclosed activity shows it creating and managing its own investment vehicles — including limited partnerships, anonymous associations, and SIB special-purpose trusts — rather than allocating capital to third-party managers.

What is Plus Social Investment's known posture on co-investments alongside external institutions?

The firm actively co-invests through partnership structures rather than passive co-investment rights. It has formed explicit co-investment alliances with Kyoto Shinkin Bank, Lake Biwa Shinkin Bank, Dai-ichi Kangyo Credit Cooperative, and Ehime Bank, often syndicating project capital across these regional lenders. Its university funds are explicitly structured as co-created vehicles with the academic partner serving as both anchor LP and sourcing partner.

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