Venture CapitalRIA · CRD 317941SEC-RegisteredPrivate Fund Adviser

Updated:

PLUS Ventures

PLUS Ventures is an SEC-registered investment adviser with its headquarters in Santa Monica, CA. It provides investment advice to clients. The firm is based in...

PLUS Ventures logo

PLUS Ventures

PLUS Ventures is an SEC-registered investment adviser with its headquarters in Santa Monica, CA. It provides investment advice to clients. The firm is based in the western United States.

General information

Firm type

Venture Capital

Year founded

AUM

Undisclosed

Location

Region

Middle East

Country

Israel

City

Santa Monica

Corporate office

16 Floor, Shimshon Building, 3 Jabotinsky St. Ramat Gan, Israel

Sector focus

Enterprise SoftwareMedia & Entertainment

Frequently asked questions

How does PLUS Ventures source its deals?

The firm relies on referrals through trusted mutual connections as its most effective channel for deal flow. It also accepts inbound pitches at dealflow@plus.ventures. There is no indication of proprietary sourcing networks, thematic research programs, or outbound founder-initiated contact strategies on the public record. This referral-dependence likely shapes pipeline composition toward the team's existing ecosystem.

Is PLUS Ventures structured as a venture capital fund?

No. PLUS Ventures explicitly states it is a firm, not a VC or fund. It has no Limited Partners and no investment committee. This means its capital deployment decisions are made without external approval gates, allowing it to move faster than many traditional venture funds and invest across a wide funding range. The absence of LP disclosure makes the source and scale of its capital unclear.

Does PLUS Ventures participate in fund commitments or only direct deals?

The firm only describes direct investments into early-stage companies. It does not mention participating as a limited partner in other venture funds, nor does it reference fund-of-funds activity. Its positioning as a firm rather than a fund likely precludes the type of pooled vehicle commitments common among institutional allocators.

What investment stages does PLUS Ventures target?

PLUS Ventures focuses on early-stage opportunities, spanning seed, startup, and growth phases. It does not delineate rigid stage boundaries or check-size ranges. The firm's public material emphasizes flexibility and the ability to invest across a wide spectrum of funding rounds, a posture enabled by its lack of external LP constraints.

Which sectors does PLUS Ventures explicitly avoid?

The firm does not publish a list of excluded sectors. Its stated appetite covers software applications, websites, mobile, and media technologies. Sectors outside the digital technology and media domain — such as deep tech, life sciences, or industrials — are not mentioned and may fall outside the firm's active mandate, though this is inferred from disclosed focus areas rather than an explicit exclusion policy.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on venture capital firms?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More Santa Monica Venture Capital profiles