Bank / Wealth / TrustRIA · CRD 160052SEC-Registered

Updated:

Prentice Wealth Management

Prentice Wealth Management is an SEC-registered investment adviser in ROCHESTER, NY, registered since 2012. The firm manages $568 million in assets, $550...

Prentice Wealth Management logo

Prentice Wealth Management

Prentice Wealth Management is an SEC-registered investment adviser in ROCHESTER, NY, registered since 2012. The firm manages $568 million in assets, $550 million on a discretionary basis. It has 14 employees and 4 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Year founded

2008

Location

Region

North America

Country

United States

City

Rochester

Corporate office

1150 Penfield Road, Rochester, NY 14625, United States

Frequently asked questions

Who runs investment decisions at Prentice Wealth Management?

Prentice does not publicly name its individual portfolio managers or investment committee members. The firm's website describes a team-based approach where a dedicated group of advisors works with each client household, implying that investment decisions are made collaboratively at the advisor level under the firm's fiduciary framework rather than by a single named CIO. Specific leadership names were not found in the sources reviewed.

How does the firm separate its nonprofit and endowment advisory work from its private-client business?

Prentice lists nonprofits, endowments, and foundations as a distinct client segment within its single advisory practice. The firm describes managing investment portfolios, establishing spending policies, and balancing growth objectives with current needs for these institutional clients — all delivered through the same team-based fiduciary structure that serves its private clients, rather than through a legally separate entity or dedicated institutional division.

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