Asset ManagerRIA · CRD 297635SEC-RegisteredPrivate Fund Adviser

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Priderock Fund Management Partners

PRIDEROCK FUND MANAGEMENT PARTNERS, LLC is an SEC-registered investment adviser in PALM BEACH GARDENS, FL, since 2018. The firm manages approximately $284...

Priderock Fund Management Partners

PRIDEROCK FUND MANAGEMENT PARTNERS, LLC is an SEC-registered investment adviser in PALM BEACH GARDENS, FL, since 2018. The firm manages approximately $284 million in assets. It has 10 employees and 1 investment adviser.

General information

Firm type

Asset Manager

Year founded

2009

Location

Region

North America

Country

United States

City

Palm Beach Gardens

Corporate office

West Palm Beach, FL, United States

Principals

David M. Flatt

Founder & Chief Executive Officer

Adam R. Rosenthal

Chief Financial Officer

Sector focus

Real EstatePrivate CreditSpecial Situations

Frequently asked questions

What types of real estate debt does Priderock originate?

Priderock originates senior bridge loans, mezzanine debt, and hybrid structured capital secured by transitional commercial real estate. The portfolio spans multifamily, office, retail, industrial, and hospitality assets. Loans are structured for properties undergoing lease-up, renovation, or repositioning, typically with 12- to 36-month maturities that provide execution certainty until permanent financing or sale is achieved.

How does Priderock source its deal flow?

Deal flow comes predominantly through regional and national mortgage brokerage networks, sponsor relationships built over the firm's operational history, and repeat borrowers executing serial value-add strategies. Priderock's internal origination team, led by senior professionals with institutional banking tenure, targets middle-market transactions underserved by larger debt fund platforms.

Is Priderock structured as a family office or a third-party fund manager?

Priderock Fund Management Partners operates as a registered investment adviser managing commingled discretionary funds and separate account mandates on behalf of external institutional and high-net-worth limited partners. It is not a single-family office and does not deploy proprietary family capital as its primary funding source.

What geographic markets does Priderock target?

The firm concentrates on Sun Belt and coastal markets with sustained population growth and supply constraints. Lending activity has concentrated in Florida, Texas, Georgia, and the Mid-Atlantic states. The firm does not publicly restrict its mandate to specific metropolitan statistical areas but overwhelmingly targets high-liquidity, landlord-favorable jurisdictions.

What distinguishes Priderock's credit strategy from bank lenders?

Priderock provides transitional execution that depository institutions largely exited following enhanced regulatory capital requirements. The firm's loans bridge the gap between acquisition or construction completion and permanent agency or life-company takeout, accepting execution risk that conventional lenders will not underwrite. This positions Priderock as an alternative lender in the capital stack rather than a permanent portfolio financier.

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