Asset ManagerRIA · CRD 333437SEC-RegisteredPrivate Fund Adviser

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Primas Asset Management

HK based Primas AM was founded in 2018 by investment professionals with over 100yrs of combined experience | Primas Asset Management Limited is a Hong Kong...

Primas Asset Management logo

Primas Asset Management

HK based Primas AM was founded in 2018 by investment professionals with over 100yrs of combined experience | Primas Asset Management Limited is a Hong Kong based investment and advisory firm founded in 2018 by a team of investment professionals with over 100 years of combined experience.

General information

Firm type

Asset Manager

Year founded

2016

Location

Region

Asia

Country

Hong Kong

City

Hong Kong

Corporate office

Hong Kong

Additional offices

London, United Kingdom

Principals

Jason Suen

Co-Founder & Chief Investment Officer

George Tsang

Co-Founder & Chief Executive Officer

Sector focus

Private CreditReal EstateInfrastructure

Frequently asked questions

Who runs investment decisions at Primas Asset Management?

Co-founder Jason Suen serves as Chief Investment Officer and leads the investment committee. He and co-founder George Tsang, the CEO, previously worked together on Standard Chartered's Hong Kong principal finance desk. The two principals control all credit decisions and maintain a flat partnership structure without external investment-committee members.

How does Primas source its private credit deals?

Primas sources transactions through the founders' existing Asian borrower networks — primarily real estate developers, infrastructure operators, and asset-heavy corporates in Greater China and Southeast Asia that the team has financed since their Standard Chartered tenure. The firm does not rely on intermediated auction processes; origination is proprietary and relationship-driven, with deal flow concentrated in the same counterparty pool the principals know from their banking careers.

Is Primas structured as a family office or an institutional asset manager?

Primas is an institutional asset manager, not a family office. It is a Hong Kong–domiciled, UK-regulated credit specialist managing commingled fund vehicles and co-investment mandates on behalf of institutional limited partners. The London entity is authorized by the UK Financial Conduct Authority as a full-scope AIFM.

Does Primas invest in equity or only credit instruments?

Primas focuses on private credit, deploying predominantly through senior secured loans and asset-backed structures. While the firm's mandate centers on fixed-income-like credit exposure rather than equity upside, specific deals may include equity kickers or warrants. Core activity remains structured lending against hard assets in real estate and infrastructure.

What is Primas's known posture on co-investments alongside external GPs?

The firm does not publicly market a distinct co-investment program alongside outside GPs, but its fund structures are designed to accommodate direct institutional co-investment alongside the flagship vehicles. Primas's typical model is manager-led origination with limited partners participating at the fund or parallel-vehicle level rather than as anonymous participants in third-party syndicates.

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