Primus Capital

Managing Partners Loyal Wilson and Aaron Davis lead the firm's investment committee, drawing on a bench of five additional managing directors who each have formal backgrounds in strategy consulting, investment banking, or operations. Day-to-day deal execution and portfolio oversight are handled by this managing-director group, which the firm describes as having worked together across multiple funds.

Primus is currently investing out of its ninth committed vehicle, an $800 million fund (per the firm, 2025). The fund writes equity checks of $20 million to $100 million and targets enterprise values up to $250 million, with the ability to go larger when limited partners provide co-investment capital alongside the GP commitment.

Primus deliberately operates with a flexible mandate that includes minority recapitalizations, full management buyouts, secondary share purchases, and expansion-stage growth financings. This structural flexibility originated from the firm's early experience navigating founder- and family-owned businesses in the industrial Midwest and has carried into its current healthcare and software practice.

Primus invests primarily across the United States and Canada. The firm itself runs a dual-headquarters model with an investment office in Cleveland (Pepper Pike, Ohio) and a second office in Atlanta, Georgia, which anchors its Southeast coverage.

The firm's own investment-criteria page names seven software sub-sectors: financial technology, education technology, human capital management, marketing technology, infrastructure technology, security, and vertical software. On the healthcare side, it specifically highlights healthcare information technology and healthcare services as its two focus areas.

Primus takes a board-level governance approach, with deal leads serving as active directors rather than passive observers. The firm describes making its collective partner resources and external network available to management for strategic analysis, add-on acquisition sourcing, and geographic-expansion planning, but explicitly states it does not run the companies day-to-day.

The firm's published investment criteria specify a typical hold of three to seven years before pursuing a liquidity event. This range reflects the growth-equity posture Primus takes — long enough for meaningful value-creation initiatives to mature, without the permanent-hold mandate of a family office or a long-duration pension fund.