Single Family OfficeRIA · CRD 131234SEC-Registered

Updated:

Prince Financial Advisory

Prince Financial Advisory was formalized as an entity in 2009, extending a practice Lauren Prince launched fifteen years earlier in 1994. The firm operates as...

Prince Financial Advisory logo

Prince Financial Advisory

Prince Financial Advisory was formalized as an entity in 2009, extending a practice Lauren Prince launched fifteen years earlier in 1994. The firm operates as a boutique wealth manager for individuals, high-net-worth clients, trusts, estates, and small businesses from a single location in New York. Prince, a Certified Financial Planner professional, anchors the service around the CFP® multi-disciplinary training mandate: insurance, taxes, retirement, budgeting, debt management, and investments. The advisory's model couples financial planning with investment management. Service lines listed on the firm's website include retirement planning, divorce financial analysis, and portfolio management. Prince positions the investment-management component as a rational, behaviorally steady counterweight to market headlines — a posture the firm communicates through client-facing insights on long-run equity returns and the hazards of reactive strategy shifts. No specific portfolio companies, funds, or co-investment structures are publicly disclosed. Scale metrics remain private. There is no public AUM figure, team headcount, or disclosed deployment total. The firm does not appear to maintain additional offices, adjacent philanthropic vehicles, real-asset arms, or membership in peer networks like Tiger 21 or R360. The website's 'Insights' section is the only visible content-marketing footprint, with articles focused on estate-planning blind spots and historical S&P 500 performance. Structurally, the firm differs from multi-advisor RIAs and aggregator-backed platforms by remaining a single-CFP® practice. Succession, cross-training, or institutional continuity beyond Lauren Prince's individual credential is not disclosed. For a client, this means the investment and planning judgment is concentrated in one named professional — a governance shape closer to a traditional sole-proprietor advisory than a multi-family office with committee-led decision-making.

General information

Firm type

Single Family Office

Year founded

2009

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New York

Corporate office

251 East 32nd Street, New York, NY 10016, United States

Principals

Lauren Prince

Certified Financial Planner Practitioner

Frequently asked questions

Who is responsible for investment and planning decisions at Prince Financial Advisory?

Lauren Prince, a Certified Financial Planner practitioner since 1994, is the named professional leading investment management and financial planning. The firm's website does not list other advisors, analysts, or a formal investment committee. This structure concentrates decision-making with a single credentialed individual rather than distributing it across a team or external sub-advisors.

Does the firm operate as a single-family office or a multi-family wealth manager?

It operates as a boutique wealth manager serving individuals, high-net-worth clients, trusts, estates, and small businesses. There is no public indication it functions as a formal multi-family office with pooled investment vehicles, club deals, or concierge services. The entity name and website present a classic planning-and-investment advisory, not a family-office structure.

What asset classes and investment vehicles does Prince Financial Advisory use?

The firm's public materials mention investment management and portfolio management but do not specify asset classes, fund structures, or whether it uses direct securities, ETFs, or third-party managers. The website's client insights allude to long-run equity investing, but no fixed-income, alternatives, or private-market details are published.

How does the firm communicate with clients about portfolio performance?

A 'Client View' and 'Client Reporting' portal are referenced on the website, suggesting a digital reporting interface. The firm also publishes brief insights on its website, typically addressing behavioral discipline and estate-planning considerations rather than real-time market commentary.

Is there a succession plan or a larger team supporting the practice?

The firm's public records do not disclose other professionals, a succession structure, or an external partnership. This creates a concentrated continuity risk: the advisory's CFP credentials, client relationships, and investment judgment appear tied to a single principal without a named successor or internal bench.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on family offices?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More New York Single Family Office profiles