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Priola Law
Sara Priola founded Priola Law in 2019, building a boutique law firm that advises fintech companies on regulatory strategy, lending, payments, and crypto.
Priola Law
Sara Priola founded Priola Law in May 2019 to deliver legal and strategic advice to growing companies, drawing on her prior experience as Founder and General Counsel of three profitable startups. The firm operates as a boutique law practice with a tight focus on financial products and regulated verticals. Priola Law advises clients across the fintech lifecycle, from initial idea through launch, iteration, and scaling. The practice covers lending, payments, credit cards, mortgages, and crypto and blockchain products. The firm couples its regulatory expertise with commercial counsel, acting as an outsourced general counsel for companies whose products touch consumer and small business finance. All work is attorney-reviewed. The firm is led by Sara Priola and includes attorney Mark Turner, who joined in June 2021 after earlier working with Priola as Director of Legal Operations at Juniper Trust Company. Turner holds J.D. from Syracuse University College of Law and is licensed in California and New York. The firm operates with a lean team, serving a curated list of fintech clients from offices in the United States. Priola Law’s structural profile is that of a pure law firm rather than a family office or asset manager. Its differentiation lies in the founder's operating background — she built and ran startups before moving into law — which shapes an advice model oriented around product development, not just regulatory defense. The firm's presence on the Altss platform likely reflects its role advising founders and families whose wealth is tied to venture-backed fintech companies.
General information
Firm type
other
Year founded
2019
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
—
Principals
Sara Priola
Founder
Mark Turner
Attorney
Sector focus
Frequently asked questions
What legal areas does Priola Law cover?
The firm works across lending, payments, credit cards, mortgages, and crypto and blockchain products. Its clients are companies that either identify as fintechs or use financial products and technology to monetize or serve their customers. The practice combines regulatory strategy with commercial counsel and outside general counsel services.
Who runs the firm?
Sara Priola founded the firm in May 2019 and serves as its lead attorney. Her background includes roles as Founder and General Counsel of three profitable startups, which shaped the firm's focus on early- and growth-stage companies in highly regulated sectors. Attorney Mark Turner joined her in June 2021 after working alongside Priola at Juniper Trust Company.
How does Priola Law structure its client engagements?
The firm partners with a curated list of clients, typically taking on an outside general counsel role. This means providing strategic and regulatory advice that integrates with the company's day-to-day operations, product development, and scaling activities. All work is reviewed by an attorney and tailored to each client's pace and needs.
What stage of company does the firm typically work with?
Priola Law serves companies from the initial idea phase through launch, iteration, and scaling. Its founder's experience in startups and her passion for working with early- and growth-stage businesses in regulated areas of the law positions the firm well for companies navigating their first regulatory hurdles.
Is Priola Law a family office or an asset manager?
No. Priola Law is a boutique law firm, not a family office or investment manager. It appears in the Altss ecosystem because its client base includes fintech founders and entrepreneurs whose personal and company legal needs intersect with wealth generation, not because it manages capital or deploys a balance sheet.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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