Reel Inc.

Reel Inc. is the personal family office of Tom Gores, who also founded and chairs Platinum Equity. The two are legally separate. Platinum manages blind-pool private equity funds for institutional investors, while Reel Inc. invests Gores's personal capital. The family office can and does co-invest alongside Platinum Equity deals when the structure aligns with Gores's personal balance-sheet objectives, but Platinum's limited partners are not investors in Reel.

No. Reel Inc. deploys only the personal capital of Tom Gores. It does not accept outside investors, operate as a registered investment advisor to external clients, or market pooled funds. It is a pure single-family office vehicle.

Reel Inc. is a single-family office with investment decisions ultimately made by Tom Gores. The office draws on analytical and operational support from the broader Platinum Equity ecosystem when evaluating deals, but maintains its own accounting and legal separateness. There is no disclosed external investment committee or minority-owner influence over capital allocation.

Professional sports franchises are permanent, emotional assets that do not fit the 5- to 7-year exit timeline of traditional private equity funds. Gores acquired the Pistons personally in 2011 for $325 million and placed the team, along with related arena and entertainment interests, inside Reel Inc. to hold them indefinitely. Forbes valued the franchise at $3.1 billion in October 2024 (per Forbes, 2024).

The firm concentrates on direct control and structured-equity positions in media, entertainment, technology, and real estate. Known positions include the Detroit Pistons and associated real estate in Detroit, a portfolio of high-end Beverly Hills and Malibu properties, and opportunistic media-content financing transactions. Reel Inc. operates as a generalist family office, but the media and real estate verticals represent the bulk of observable activity.