Asset Manager

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Risk Placement Services

Risk Placement Services functions as a managing general agent (MGA) and wholesale insurance broker, designing and underwriting specialty coverage for...

Risk Placement Services

Risk Placement Services functions as a managing general agent (MGA) and wholesale insurance broker, designing and underwriting specialty coverage for retail agents. The firm bundles carrier relationships, exclusive product access, and market intelligence into a distribution platform that handles executive lines, cyber, property, and transportation risks. Its digital quoting and payment tools compress what was once a multi-day submission process into minutes. The firm's strategy centers on binding authority — the delegated permission from carriers to quote and issue policies. RPS deploys this authority primarily through modular product lines: 2026 market outlooks published by the firm cover executive lines, property, cyber, and transportation. The cyber practice, for example, now leans on data-driven underwriting and a shifting regulatory landscape to differentiate its terms. The warranty-products team targets a different structural niche — helping agents' clients generate recurring revenue by embedding insurance into consumer purchases. Operational scale and ownership structure are not publicly disclosed. The firm's website reveals a Rollings Meadows, Illinois headquarters and a technology backbone — the myRPS portal — purpose-built to manage agent appointments, quotes, and premium payments. RPS produces quarterly market updates, suggesting a dedicated analytics and research function that feeds underwriting decisions. Structurally, RPS sits between carrier and retail agent — a position that gives it alternating leverage. When capacity tightens in a given line, its exclusive products become essential distribution for agents; when capacity loosens, the same position compresses margins. The firm hedges this by surfacing market intelligence directly to agents, embedding its value not just in product access but in the forward guidance that shapes placement strategy.

Website
rpsins.com

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Rolling Meadows

Corporate office

Rolling Meadows, IL, United States

Sector focus

InsurTech

Frequently asked questions

What is RPS's core function as an MGA versus a traditional broker?

As a managing general agent, RPS holds binding authority from insurance carriers to quote and issue policies on their behalf. This differs from a standard broker, which negotiates with carriers case-by-case. RPS creates exclusive insurance products and then distributes them to retail agents, acting as the underwriting and pricing gate for lines that fall outside standard market appetites.

Which product lines does RPS actively underwrite?

Four primary lines are evident from publicly available market outlooks the firm publishes: executive lines (directors and officers liability and related management-risk covers), cyber insurance, property coverage, and transportation insurance. The firm also operates a structured warranty-products division that designs consumer-embedded insurance programs.

How does RPS's technology support its distribution model?

RPS built the myRPS portal to digitize the full lifecycle for its retail-agent clients. Agents use it for appointment management, real-time quoting, and premium payments. This direct digital interface bypasses multilayered brokerage negotiations, allowing for same-day policy issuance on certain lines — a structural speed advantage over traditional wholesale broking.

Is RPS a single operating entity or part of a larger group?

RPS does not disclose its ultimate ownership structure or parent company on its public-facing website. There is no reference in current materials to a publicly traded parent, a private-equity sponsor, or a shared-services platform. Further primary diligence with the firm would be required to confirm the corporate structure.

Does RPS participate in fund commitments or direct capital investment?

No. RPS is not an investment firm; it operates a fee-based insurance underwriting and brokerage business. Revenue is generated through commissions and underwriting profits, not asset management fees or investment returns. It does not deploy capital into companies, funds, or real assets.

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