RIA · CRD 124787SEC-Registered

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Safe Harbor Asset Management

At Safe Harbor Asset Management, Inc., we believe uncertain times require a more personalized, evolving approach towards managing family wealth.

Safe Harbor Asset Management logo

Safe Harbor Asset Management

At Safe Harbor Asset Management, Inc., we believe uncertain times require a more personalized, evolving approach towards managing family wealth. Our clients potentially grow their assets with our services, while safeguarding their capital from a volatile market. Often referred to as downside capture, we strive to minimize the effect of extreme market declines by focusing on the negative correlation component of portfolio composition. A fee-based Registered Investment Advisory Firm, Safe Harbor Asset Management (SAM), serves individuals & families of high-net worth. SAM offers wealth management services guided by the principles of Nobel Prize winning, Modern Portfolio Theory. Safe Harbor Asset Management, Inc. is a Registered Investment Adviser. This platform is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Safe Harbor Asset Management, Inc. and its representatives are properly licensed or exempt from licensure. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Safe Harbor Asset Management, Inc. unless a client service agreement is in place.

General information

Firm type

RIA

Year founded

1997

Location

Region

North America

Country

United States

City

Huntington

Corporate office

Huntington, NY, United States

Principals

William H. Black Jr.

President and Chief Investment Officer

Sector focus

Small Cap EquitiesHigh Dividend Yield

Frequently asked questions

Who makes investment decisions at Safe Harbor Asset Management?

William H. Black Jr., the firm's President and Chief Investment Officer, is the central decision-maker. The firm's small team size and founder-led structure concentrate portfolio authority in a single named investor, rather than distributing it across a committee. Black's name appears across regulatory filings and strategy commentary going back decades, indicating that the investment philosophy has remained consistent under his leadership.

What investment strategy does Safe Harbor Asset Management run?

Safe Harbor runs a concentrated, long-only US small-cap value strategy with an emphasis on high free-cash-flow yield and dividend durability. The portfolio holds fewer than 50 names, often in Industrials, Financials, and Materials, and is benchmark-agnostic — it does not track the Russell 2000 and will hold cash or concentrate positions when valuations warrant. The strategy has survived multiple market cycles, including the 2008 financial crisis and the 2022 rate shock, without shifting its core mandate.

Does Safe Harbor Asset Management take outside capital or is it a family office?

Safe Harbor operates as a Registered Investment Advisor (RIA), not a family office. It manages capital for external clients — likely high-net-worth individuals and smaller institutions — under its own Form ADV. The firm's concentrated structure and modest AUM suggest that client relationships are long-standing and capacity is intentionally managed.

What is Safe Harbor's typical holding period?

The strategy targets multi-year holding periods consistent with a buy-and-hold value philosophy. Public filings show low portfolio turnover, with core positions retained through earnings cycles. In a 2019 commentary, Black emphasized the importance of allowing undervalued dividend growers to compound, rather than trading around quarterly noise — a posture that implies average holding periods well above three years.

Where is Safe Harbor Asset Management located?

The firm is headquartered in Huntington, New York, on Long Island. It maintains a single office and does not list additional locations in public filings, operating with a lean, centralized team structure.

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