Family Office

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SIF Partners

SIF Partners is an operating company and family office investment fund based in Denver, Colorado. It invests in consumer franchising and lifestyle brands,...

SIF Partners logo

SIF Partners

SIF Partners is an operating company and family office investment fund based in Denver, Colorado. It invests in consumer franchising and lifestyle brands, starting and operating new companies and investing in various asset classes. SIF Partners was formerly known as Consumer Capital Partners and has made 6 investments, including CIC Bancshares in 2013.

General information

Firm type

Family Office

Year founded

2006

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Broomfield

Corporate office

9596 Metro Airport Ave, Broomfield, Colorado 80021, United States

Sector focus

Consumer & RetailFranchisingLifestyle & WellnessReal Estate

Frequently asked questions

How does SIF Partners balance its dual role as operator and investor?

SIF structures itself as both an operating company and a family office investment fund. The firm actively develops and scales its own multi-unit restaurant and lifestyle brands while simultaneously managing a portfolio of real estate holdings and opportunistic venture investments. This dual structure lets SIF apply hands-on operational expertise to its owned concepts and use those insights to evaluate external investment opportunities in consumer-facing industries.

What asset classes does SIF Partners invest in?

SIF allocates across three primary buckets: operating businesses it starts and runs directly, early-stage venture investments in emerging consumer and franchising companies, and real estate assets managed by external operators with long-term approaches. The firm also structures recapitalizations and growth-stage investments in industries where its partners have direct experience.

Does SIF Partners invest in companies it does not operate?

Yes, but on a selective basis. SIF makes early-stage investments in external companies and partners with entrepreneurs by providing capital, resources, and operational expertise. This external investment activity is opportunistic and concentrated in consumer, franchising, and lifestyle sectors where SIF's own operating experience gives it an informational edge.

What is SIF Partners' track record with prior holdings?

SIF's former portfolio includes Smashburger, the fast-casual burger chain that Forbes named 'Most Promising Company'; Live Basil Pizza, which targeted the fresh pizza segment; FrontRange Property Partners, a national real estate firm; and CIC Bancshares, owner of Centennial Bank. The firm was also involved with Quiznos. These exits suggest a pattern of building and selling consumer and financial services platforms.

Where does the capital for SIF Partners' investments come from?

SIF describes itself as a family office investment fund, indicating the capital is proprietary and tied to a single-family or small group of partners. The firm does not publicly identify the underlying wealth source or list external limited partners, distinguishing it from a traditional third-party private equity fund.

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