Simplify Financial Planning

Simplify Financial Planning is registered as a registered investment adviser (RIA) with the U.S. Securities and Exchange Commission or applicable state securities authority. Fiduciary duty requires the firm to act in clients' best interests, unlike broker-dealers. This registration is a matter of public record through the SEC's Investment Adviser Public Disclosure (IAPD) database.

The firm manages portfolios consisting of publicly traded securities, including equities, bonds, and mutual funds. It also incorporates insurance products as part of financial planning. Specific holdings or model portfolios are not publicly disclosed.

As an RIA, Simplify Financial Planning likely charges a fee based on assets under management (AUM) or a flat planning fee. Fee structures are required to be disclosed in the firm's Form ADV, filed with regulators. This model aligns compensation with client outcomes rather than transaction commissions.

The firm's principal(s) have not been publicly named. Typically, an RIA's chief compliance officer is the named individual on the firm's Form ADV. Without public filings, the exact leadership structure is unconfirmed.

The firm's public profile suggests it focuses on individual clients for financial planning. Whether it manages institutional accounts or high-net-worth separate accounts is not documented. RIA status allows for client segmentation, but specific target markets are not stated.