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Sorenson Capital
Sorenson Capital is a private equity based in Lehi, founded 2003; the Altss profile covers its classification, headquarters, registration, AUM band, and key...
Sorenson Capital
Sorenson Capital is an early and growth-stage venture capital firm that invests in product leaders in the cybersecurity and B2B software sectors.
General information
Firm type
Private Equity
Year founded
2003
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Lehi
Corporate office
Lehi, UT, United States
Principals
Brady Broadbent
Investments
Burke Davis
Investments
Ken Elefant
Investments
Eric Hilton
Investments
Bert Roberts
Investments
Rob Rueckert
Investments
Jeff Todd
Investments
Chris Hulme
Investments
Grace Wang
Investments
Josh Anagnostou
Investments
PJ Marsh
Investments
Sam McBride
Investments
Weston Wallin
Investments
Olive Xu
Investments
Tom Pierce
Operations
Anthony Aroni
Operations
Laura Burke
Operations
Erin Halbrecht
Operations
Spencer Law
Operations
Melinda Lynch
Operations
Paul Newey
Operations
Sophia Sorensen
Operations
Audrey Stine
Operations
Sector focus
Frequently asked questions
Who runs investment decisions at Sorenson Capital?
Investment decisions are led by the investments team, prominently including Ken Elefant and Rob Rueckert. The firm's website lists 14 investment professionals without specifying a CIO or managing partner title. The founding group — Fraser Bullock, Tim Layton, Mark Ludwig, Ron Mika, and Luke Sorenson — holds no disclosed executive roles in the current firm.
Is Sorenson Capital a single family office or a traditional venture firm?
Sorenson Capital operates as a venture capital firm managing two pooled investment vehicles, not as a single family office. While the Sorenson name connects to the Sorenson family (Sorenson Media, Sorenson Impact Center), the firm does not identify as a family office or disclose family capital as its primary funding source.
How does Sorenson Capital source proprietary deal flow?
The firm's website emphasizes relationship-driven sourcing within B2B software, with partners leveraging technical networks to identify product-first founders. Testimonials cite introductions to CISOs and enterprise customers, suggesting a security- and infrastructure-focused network. No formal proprietary sourcing channel is disclosed.
What investment stages does Sorenson Capital target?
The early-stage fund invests from pre-revenue through startups with under $5M ARR, while the growth fund targets companies above $5M ARR through pre-IPO. The firm describes this continuum as 'whiteboard to scale,' covering seed, early-stage, growth, and pre-IPO within its B2B software mandate.
Which sectors does Sorenson Capital explicitly avoid?
The firm invests exclusively in B2B software and does not pursue consumer, hardware, or non-software enterprise investments. Within software, it emphasizes cybersecurity, enterprise SaaS, and AI — areas where its operational team can provide go-to-market engineering support.
Does Sorenson Capital participate in fund commitments or only direct deals?
The firm's website describes only direct company investments through its two vehicles. No fund-of-funds or LP commitment activity is disclosed.
How is Sorenson Capital related to the Sorenson Impact Center or Sorenson Media?
Luke Sorenson, listed among the founders, provides a personal link to the Sorenson family enterprises. The firm does not describe an operational or capital relationship with Sorenson Media or the Sorenson Impact Center. The connection appears nominal rather than structural.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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