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Sorenson Capital
Sorenson Capital is an early and growth-stage VC for B2B startups. They collaborate with B2B product-first founders and invest in B2B software companies across...
Sorenson Capital
Sorenson Capital is an early and growth-stage VC for B2B startups. They collaborate with B2B product-first founders and invest in B2B software companies across the entire lifecycle, from early-stage to pre-IPO. They operate two investment vehicles—an early-stage fund and a growth-stage fund—and emphasize product-first investing, go-to-market expertise, and support beyond the board meeting.
General information
Firm type
Private Equity
Year founded
2003
Location
Region
North America
Country
United States
City
Lehi
Corporate office
Lehi, UT, United States
Principals
Brady Broadbent
Investments
Burke Davis
Investments
Ken Elefant
Investments
Eric Hilton
Investments
Bert Roberts
Investments
Rob Rueckert
Investments
Jeff Todd
Investments
Chris Hulme
Investments
Grace Wang
Investments
Josh Anagnostou
Investments
PJ Marsh
Investments
Sam McBride
Investments
Weston Wallin
Investments
Olive Xu
Investments
Tom Pierce
Operations
Anthony Aroni
Operations
Laura Burke
Operations
Erin Halbrecht
Operations
Spencer Law
Operations
Melinda Lynch
Operations
Paul Newey
Operations
Sophia Sorensen
Operations
Audrey Stine
Operations
Sector focus
Frequently asked questions
Who runs investment decisions at Sorenson Capital?
Investment decisions are led by the investments team, prominently including Ken Elefant and Rob Rueckert. The firm's website lists 14 investment professionals without specifying a CIO or managing partner title. The founding group — Fraser Bullock, Tim Layton, Mark Ludwig, Ron Mika, and Luke Sorenson — holds no disclosed executive roles in the current firm.
What investment stages does Sorenson Capital target?
The early-stage fund invests from pre-revenue through startups with under $5M ARR, while the growth fund targets companies above $5M ARR through pre-IPO. The firm describes this continuum as 'whiteboard to scale,' covering seed, early-stage, growth, and pre-IPO within its B2B software mandate.
Which sectors does Sorenson Capital explicitly avoid?
The firm invests exclusively in B2B software and does not pursue consumer, hardware, or non-software enterprise investments. Within software, it emphasizes cybersecurity, enterprise SaaS, and AI — areas where its operational team can provide go-to-market engineering support.
Does Sorenson Capital participate in fund commitments or only direct deals?
The firm's website describes only direct company investments through its two vehicles. No fund-of-funds or LP commitment activity is disclosed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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