Asset ManagerRIA · CRD 324124SEC-Registered

Updated:

Sorenson Impact

Sorenson Impact is an SEC-registered investment adviser in SALT LAKE CITY, UT, registered since 2023. It manages $255 million in assets, with $217 million on a...

Sorenson Impact logo

Sorenson Impact

Sorenson Impact is an SEC-registered investment adviser in SALT LAKE CITY, UT, registered since 2023. It manages $255 million in assets, with $217 million on a discretionary basis. The firm has 5 employees and 2 investment advisers.

General information

Firm type

Generalist

Year founded

2013

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Salt Lake City

Corporate office

Salt Lake City, UT, United States

Principals

James Lee Sorenson

Founder

Jeremy Keele

Business Partner

Sector focus

Enterprise SoftwareFinTechPropTechEnergy Transition & RenewablesReal Estate

Frequently asked questions

How does Sorenson Impact relate to the Sorenson Impact Foundation and the University of Utah institute?

Sorenson Impact operates alongside two affiliated but legally distinct entities: the Sorenson Impact Foundation, a philanthropic grantmaker and program-related investment vehicle, and the Sorenson Impact Institute at the University of Utah's David Eccles School of Business. The foundation deploys charitable capital, while the institute provides academic research, policy work, and student-led deal teams. The investment platform itself pursues market-rate returns, though its deal flow and talent pipeline benefit from proximity to both entities.

Does Sorenson Impact invest primarily in venture funds or make direct investments?

The platform leans toward direct investments across venture capital, real estate, and real assets. Publicly disclosed activity includes a direct Series A investment in Homium, a home-equity fintech platform, and direct ownership of multiple real estate developments in Utah and Central America. There is no public record of the firm acting as a limited partner in third-party venture funds, though its foundation affiliates may make fund commitments as part of their program-related investment strategies.

What is the underlying source of wealth for the Sorenson family enterprise?

The Sorenson family wealth originates from the Sorenson Companies, a group of businesses founded by James LeVoy Sorenson in medical devices, communications technology, and real estate. Key assets historically included Sorenson Medical, which developed the disposable surgical mask and other medical products, and Sorenson Communications, a provider of video relay services for the deaf and hard-of-hearing. James Lee Sorenson, the founder of Sorenson Impact, is the son of James LeVoy Sorenson and has built his investment platform on capital generated through these enterprises.

What geographies does Sorenson Impact target?

The firm's real asset investments are concentrated in the intermountain West—primarily Utah—with additional holdings in Central America. Development projects include the Impact & Prosperity Epicenter in Salt Lake City and a residential development in Heber Valley, Utah. The Central American rainforest eco-estate suggests a secondary geographic focus on conservation-linked real assets. The venture portfolio does not appear geographically constrained, with the Homium investment reflecting a national market orientation.

How does Sorenson Impact define 'impact' in its investment mandate?

Sorenson Impact targets market-rate returns alongside measurable social outcomes, a posture that places it in the 'double-bottom-line' segment of impact investing rather than the concessionary-return camp. The firm's investment pattern—fintech housing access, renewable energy production, and place-based economic development—suggests a definition of impact grounded in financial inclusion, sustainability, and community wealth-building rather than a single-issue framework.

Does Sorenson Impact have a dedicated fund structure, or does it operate as a family-office balance-sheet investor?

The firm does not publicly disclose a dedicated fund structure. Its investment pattern—direct equity positions, real asset ownership, and operating interests in energy production—suggests it deploys capital from a balance-sheet vehicle or series of special-purpose entities. No regulatory filing or public communication indicates the firm raises third-party capital through a committed fund, distinguishing it from traditional venture capital managers.

Who makes investment decisions at Sorenson Impact?

James Lee Sorenson is the founder and ultimate investment decision-maker, with Jeremy Keele serving as a key business partner. Keele was previously CEO of the Sorenson Impact Center at the University of Utah and co-founded Catalyst, a Sorenson Impact platform affiliate focused on community-scale real estate development. The platform's lean disclosed leadership structure suggests a founder-led investment committee rather than a large institutionalized team.

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