Private Equity

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Super Ventures

Super Ventures, led by Ori Inbar, is the first venture fund dedicated to early-stage augmented reality, with exits to Apple, AMD, and GoPro.

Super Ventures

Super Ventures

Ori Inbar founded Super Ventures as an extension of over a decade of AR ecosystem building, including co-founding Ogmento (later Flyby Media, acquired by Apple) and the non-profit AugmentedReality.org. The firm operates alongside AWE, the world's largest AR event series, giving it a proprietary lens into the spatial computing pipeline that most early-stage investors lack. Super Ventures targets pre-seed and seed-stage startups across the human-computer interface stack: augmented reality, virtual reality, wearables, and spatial computing tools. The firm's strategy relies on community-driven sourcing from a 250,000-member AR network and an investor group that collectively commands over $1 billion in follow-on capacity. Confirmed exits from its portfolio include flyby Media (acquired by Apple), Nitero (acquired by AMD), 6D.ai (acquired by Niantic), and Forcite (acquired by GoPro). Geographically, the fund invests globally, with visible deal activity in the US, Europe, Asia, and the Middle East. The fund is anchored by Ori Inbar as Managing Partner, supported by Venture Partner Mark Billinghurst — who co-founded the HIT Lab NZ and ARToolworks — and mentors Matt Miesnieks and Tom Emrich. Super Ventures operates from a single base in New York City and is tied directly to the AWE conference series, which runs events in the USA, Europe, Asia, and MEA. January 2022: Firm-linked portfolio company Forcite was acquired by GoPro (per SportTechie, January 2022). Super Ventures' community-to-capital flywheel is its structural differentiator. The fund reinvests conference and community proceeds into dealflow identification, giving it access to founders before they reach generalist VCs. The firm's non-profit parent, AugmentedReality.org, and the AWE event series create a permanent front-row seat to the AR talent pool, making Super Ventures more of an ecosystem utility than a conventional venture fund.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New York

Corporate office

33 Irving Place, New York, NY 10003, United States

Principals

Ori Inbar

Founder & Managing Partner

Tom Emrich

Mentor & Advisor

Matt Miesnieks

Mentor

Mark Billinghurst

Venture Partner

Sector focus

Augmented RealityVirtual RealityWearablesSpatial ComputingAI/ML

Frequently asked questions

Who makes investment decisions at Super Ventures?

Founder and Managing Partner Ori Inbar leads investment decisions, drawing on his experience as co-founder of Ogmento (acquired by Apple) and as the producer of AWE, the world's largest AR conference series. He is supported by Venture Partner Mark Billinghurst, a pioneer in collaborative AR and founder of the HIT Lab NZ. Mentors Matt Miesnieks and Tom Emrich provide commercial and ecosystem guidance to portfolio companies.

How does Super Ventures source proprietary deal flow?

The firm sources through its 250,000-member AR community and the AWE conference series, which runs events in the USA, Europe, Asia, and MEA. This network surfaces founders at the pre-seed stage before they are visible to generalist seed funds. Super Ventures also operates a proprietary AR industry roadmap to guide its selection.

Is Super Ventures structured as a single family office or does it operate more like a venture firm?

Super Ventures is a venture firm, not a family office. It raises external capital and invests through a dedicated early-stage fund focused exclusively on augmented reality and spatial computing startups.

Does Super Ventures participate in fund commitments or only direct deals?

The firm writes pre-seed and seed checks directly into startups. Its website emphasizes direct investment and does not list any fund-of-funds or LP commitments.

What investment stages does Super Ventures typically target?

Super Ventures targets pre-seed and seed-stage companies. The firm states it uses its AR industry roadmap to guide capital allocation at the earliest institutional entry point.

How is Super Ventures related to AugmentedReality.org and AWE?

Ori Inbar founded both Super Ventures and AugmentedReality.org, the non-profit that produces the AWE conference series. The fund leverages AWE's global community of over 250,000 professionals and 1,000 companies to source deals and support portfolio companies, creating a unique ecosystem flywheel.

What is Super Ventures' known posture on co-investments alongside external GPs?

The firm operates a $1 billion-plus AR-focused investor network that it puts in front of portfolio companies for follow-on funding. This suggests an active co-investment posture, though specific co-investment terms are not publicly disclosed.

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