Private EquityRIA · CRD 315172SEC-RegisteredPrivate Fund Adviser

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Supply Change Capital

Supply Change Capital is an SEC-registered investment adviser, established in 2021. It advises clients on investment strategies. The firm is registered with...

Supply Change Capital logo

Supply Change Capital

Supply Change Capital is an SEC-registered investment adviser, established in 2021. It advises clients on investment strategies. The firm is registered with the SEC.

General information

Firm type

Private Equity

Year founded

2020

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Los Angeles, CA, United States

Principals

Shayna Harris

Co-Founder and General Partner

Noramay Cadena

Co-Founder and General Partner

Sector focus

AgriTech & FoodTechEnterprise SoftwareAI/MLClimateTechLogistics & Supply Chain

Frequently asked questions

Who runs investment decisions at Supply Change Capital?

Investment decisions are made by Co-Founders and General Partners Shayna Harris and Noramay Cadena. Harris brings two decades of operating and investing experience in food and supply chains, including as COO of Farmer's Fridge, while Cadena is a former Boeing engineer and two-time venture firm founder. They have executed over 100 investments together and lead a team that includes dedicated portfolio and operations professionals.

How does Supply Change Capital source proprietary deal flow?

The firm sources through its partners' deep operating networks in the food industry — including relationships built at Mars, Stonyfield, and Farmer's Fridge — and through its fellowship program, which embeds graduate students from MIT, University of Chicago Booth, and other top programs into deal-sourcing and portfolio-support roles. Cadena's role on the board of Latinx VC and Harris's partnerships with food-tech accelerators provide additional, non-traditional pipeline into founder communities that generalist funds often miss.

Is Supply Change Capital structured as a single family office or does it operate more like a venture firm?

Supply Change Capital is a dedicated early-stage venture capital firm, not a family office. It raises institutional and limited-partner capital to deploy into pre-seed and seed-stage companies transforming the food system. The firm operates with a venture-firm structure but distinguishes itself through an operating-partner ethos, where the General Partners evaluate deals based on their own supply-chain execution experience.

Does Supply Change Capital participate in fund commitments or only direct deals?

Public disclosure and portfolio evidence point exclusively to direct, early-stage equity investments. The firm's model — writing initial checks into pre-revenue and seed-stage companies across AgriTech, food safety, supply-chain logistics, and biomanufacturing — indicates a direct-deal approach. There is no public record of Supply Change Capital making fund-of-fund commitments or participating in club deals as a passive LP.

What investment stages does Supply Change Capital typically target?

The firm targets early-stage companies, concentrating on pre-seed and seed rounds. Its portfolio is built around startups where a technical or operational breakthrough is still in development — companies like Celleste Bio, which engineers cocoa without trees, and 99 Counties, which builds regenerative-meat supply chains — rather than later-stage growth or pre-IPO rounds.

Which sectors does Supply Change Capital explicitly avoid?

The firm does not publish an explicit avoidance list, but its investment activity is tightly concentrated on technology infrastructure for the food system. It has no disclosed positions in consumer mobile apps, general enterprise SaaS outside of supply chain, fintech, or healthcare therapeutics, indicating a deliberate boundary around food and agriculture technology.

What is Supply Change Capital's known posture on co-investments alongside external GPs?

The firm's recent initiative 'SuperCharge III' — a content and networking series connecting food-tech founders to corporate leaders — suggests a collaborative, ecosystem-building posture that often leads to co-investment dialogue, but no specific co-investment vehicles or syndicate partners are publicly named. Direct co-investments alongside other early-stage food-tech funds remain undocumented in current public sources.

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