Private EquityRIA · CRD 315172Exempt Reporting AdviserPrivate Fund Adviser

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Supply Change Capital

Supply Change Capital is a private equity based in Los Angeles, founded 2020; the Altss profile covers its classification, headquarters, registration, AUM...

Supply Change Capital logo

Supply Change Capital

Supply Change Capital is an exempt reporting adviser, established in 2021. It advises clients on investment strategies.

General information

Firm type

Private Equity

Year founded

2020

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Los Angeles, CA, United States

Principals

Shayna Harris

Co-Founder and General Partner

Noramay Cadena

Co-Founder and General Partner

Sector focus

AgriTech & FoodTechEnterprise SoftwareAI/MLClimateTechLogistics & Supply Chain

Frequently asked questions

Who runs investment decisions at Supply Change Capital?

Investment decisions are made by Co-Founders and General Partners Shayna Harris and Noramay Cadena. Harris brings two decades of operating and investing experience in food and supply chains, including as COO of Farmer's Fridge, while Cadena is a former Boeing engineer and two-time venture firm founder. They have executed over 100 investments together and lead a team that includes dedicated portfolio and operations professionals.

How does Supply Change Capital source proprietary deal flow?

The firm sources through its partners' deep operating networks in the food industry — including relationships built at Mars, Stonyfield, and Farmer's Fridge — and through its fellowship program, which embeds graduate students from MIT, University of Chicago Booth, and other top programs into deal-sourcing and portfolio-support roles. Cadena's role on the board of Latinx VC and Harris's partnerships with food-tech accelerators provide additional, non-traditional pipeline into founder communities that generalist funds often miss.

What investment stages does Supply Change Capital typically target?

The firm targets early-stage companies, concentrating on pre-seed and seed rounds. Its portfolio is built around startups where a technical or operational breakthrough is still in development — companies like Celleste Bio, which engineers cocoa without trees, and 99 Counties, which builds regenerative-meat supply chains — rather than later-stage growth or pre-IPO rounds.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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