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Supply Change Capital
Supply Change Capital, led by Shayna Harris and Noramay Cadena, invests in early-stage tech companies modernizing how food is grown, moved, and sold.
Supply Change Capital
Supply Change Capital is led by Co-Founders and General Partners Shayna Harris and Noramay Cadena, who launched the firm after meeting at MIT Sloan. Harris previously served as COO of Farmer’s Fridge, scaling the fresh-food logistics operation to millions in revenue, and pioneered sustainable sourcing at Mars and Stonyfield. Cadena, a former Boeing engineer turned venture capitalist, founded the nonprofit Latinas in STEM and co-founded the Latinx VC board. Together they have made over 100 investments and operate from Los Angeles. The firm targets early-stage technology companies across the food supply chain, with exposure to AgriTech, food safety, enterprise software, and biomanufacturing. Confirmed positions include 99 Counties, which builds vertically integrated platforms for regenerative livestock farming; Celleste Bio, a cocoa-tech company using plant cell culture to produce chocolate ingredients; and Helios AI, which aggregates climate and political risk data for food supply chains. The firm backs pre-revenue and seed-stage startups where operational complexity hides a technology opportunity, writing initial checks and supporting founders with internal operating expertise rather than running a fund-of-funds model. Portfolio companies operate across North America, Latin America and Latinx-founded food-tech networks. Supply Change Capital has surfaced two General Partners and an extended team of investment, operations, and impact professionals. The firm runs a visible fellowship program that has placed graduate students and PhD candidates from MIT, University of Chicago Booth, and UCLA Anderson, among others, directly onto deal and portfolio support teams. In February 2024, the firm launched its 'SuperCharge III' initiative, a content and community series connecting food-tech founders to corporate strategy leaders, extending its sourcing pipeline beyond traditional venture networks. The firm’s core structural difference is a practitioner-first investment team: Harris and Cadena evaluate food-tech startups through the lens of supply-chain operators who have run cold-chain logistics, plant engineering, and CPG procurement inside Fortune 100s — not as generalist venture investors. Their 100-deal track record and dual operating history position the firm as a technical diligencer in a sector where most venture capital still relies on brand-hype metrics. Advisory board members include former Mars Wrigley R&D head Neil Willcocks and Ertharin Cousin, ex-Executive Director of the UN World Food Program, reinforcing an architecture built around deep food-systems access.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Shayna Harris
Co-Founder and General Partner
Noramay Cadena
Co-Founder and General Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Supply Change Capital?
Investment decisions are made by Co-Founders and General Partners Shayna Harris and Noramay Cadena. Harris brings two decades of operating and investing experience in food and supply chains, including as COO of Farmer's Fridge, while Cadena is a former Boeing engineer and two-time venture firm founder. They have executed over 100 investments together and lead a team that includes dedicated portfolio and operations professionals.
How does Supply Change Capital source proprietary deal flow?
The firm sources through its partners' deep operating networks in the food industry — including relationships built at Mars, Stonyfield, and Farmer's Fridge — and through its fellowship program, which embeds graduate students from MIT, University of Chicago Booth, and other top programs into deal-sourcing and portfolio-support roles. Cadena's role on the board of Latinx VC and Harris's partnerships with food-tech accelerators provide additional, non-traditional pipeline into founder communities that generalist funds often miss.
Is Supply Change Capital structured as a single family office or does it operate more like a venture firm?
Supply Change Capital is a dedicated early-stage venture capital firm, not a family office. It raises institutional and limited-partner capital to deploy into pre-seed and seed-stage companies transforming the food system. The firm operates with a venture-firm structure but distinguishes itself through an operating-partner ethos, where the General Partners evaluate deals based on their own supply-chain execution experience.
Does Supply Change Capital participate in fund commitments or only direct deals?
Public disclosure and portfolio evidence point exclusively to direct, early-stage equity investments. The firm's model — writing initial checks into pre-revenue and seed-stage companies across AgriTech, food safety, supply-chain logistics, and biomanufacturing — indicates a direct-deal approach. There is no public record of Supply Change Capital making fund-of-fund commitments or participating in club deals as a passive LP.
What investment stages does Supply Change Capital typically target?
The firm targets early-stage companies, concentrating on pre-seed and seed rounds. Its portfolio is built around startups where a technical or operational breakthrough is still in development — companies like Celleste Bio, which engineers cocoa without trees, and 99 Counties, which builds regenerative-meat supply chains — rather than later-stage growth or pre-IPO rounds.
Which sectors does Supply Change Capital explicitly avoid?
The firm does not publish an explicit avoidance list, but its investment activity is tightly concentrated on technology infrastructure for the food system. It has no disclosed positions in consumer mobile apps, general enterprise SaaS outside of supply chain, fintech, or healthcare therapeutics, indicating a deliberate boundary around food and agriculture technology.
What is Supply Change Capital's known posture on co-investments alongside external GPs?
The firm's recent initiative 'SuperCharge III' — a content and networking series connecting food-tech founders to corporate leaders — suggests a collaborative, ecosystem-building posture that often leads to co-investment dialogue, but no specific co-investment vehicles or syndicate partners are publicly named. Direct co-investments alongside other early-stage food-tech funds remain undocumented in current public sources.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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