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Wealthyhood
Wealthyhood operates as a retail investment platform designed for novice and early-stage investors, combining DIY stock and ETF trading with guided...
Wealthyhood
Wealthyhood operates as a retail investment platform designed for novice and early-stage investors, combining DIY stock and ETF trading with guided portfolio construction. The firm offers fractional shares from €1, enabling access to US, UK, and European-listed equities including Nvidia, Apple, and Amazon, as well as thematic ETFs spanning artificial intelligence, clean energy, and biotechnology. A Savings Vault product uses money market funds to provide variable interest of up to 1.98%, depending on the subscription plan. Its product architecture separates the firm into two regulated entities: Wealthyhood Europe AEPEY, licensed by the Hellenic Capital Markets Commission, and Wealthyhood Ltd in the UK, which acts as an appointed representative of RiskSave Technologies Ltd under FCA supervision. The platform derives revenue from tiered monthly subscriptions — Basic (free), Plus (€2.99), and Gold (€12.99) — and foreign-exchange markups of 0.25% to 0.55% on cross-currency trades. Wealthyhood does not disclose asset totals, trading volumes, or the size of its deposit base. Wealthyhood automates portfolio management through an Autopilot feature that schedules recurring monthly buys and rebalancing, a model designed to replace active decision-making with set-and-forget drip-feeding. The firm publishes a Learning Hub in-app with daily market news, analyst commentary, and a portfolio simulator. Key operational functions exist only within the software—there are no disclosed physical branch locations, named leadership figures, or published team counts. The structural distinction lies in its hybrid regulatory footprint and subscription-monetized model, which rejects the zero-commission-plus-spread logic common in the neo-broker space. Wealthyhood instead blends self-directed tools with managed templates, targeting users who want guided diversification without a human advisor. No external funding rounds or named institutional backers are publicly referenced, and the firm operates without a visible institutional asset-management arm.
General information
Firm type
Asset Manager
Year founded
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AUM
Undisclosed
Location
Region
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Country
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City
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Corporate office
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Sector focus
Frequently asked questions
How is Wealthyhood regulated?
Wealthyhood operates through two entities. In the European Union, services are provided by Wealthyhood Europe AEPEY, which is authorised and regulated by the Hellenic Capital Markets Commission. In the UK, Wealthyhood Ltd is an appointed representative of RiskSave Technologies Ltd, an FCA-regulated firm. This dual structure means client assets are held in segregated accounts at authorised custodians, and investors are covered by the Hellenic Investment Guarantee Fund in Europe and the FSCS in the UK, up to the respective statutory limits.
Does Wealthyhood charge commissions on trades?
Wealthyhood charges zero commissions on stock trades and ETF buys using its Smart Execution feature, though ETF purchases without Smart Execution incur a €1 fee. Its primary revenue comes from monthly subscription plans that range from €0 to €12.99. Cross-currency trades carry an additional FX fee that declines from 0.55% to 0.25% depending on the plan.
What kind of assets can investors access on Wealthyhood?
Investors can buy fractional shares of US, UK, and European stocks, including Nvidia, Apple, Amazon, and Tesla, alongside global ETFs covering equities, bonds, commodities, and real estate. The platform also offers thematic ETFs in areas like AI, clean energy, and biotechnology. A Savings Vault product invests customer cash in money market funds as an alternative to traditional bank savings accounts, earning up to 1.98% variable interest.
Does Wealthyhood lend out client assets or use payment for order flow?
According to its published disclosures, Wealthyhood does not lend out customer funds or investments, nor does it use them for its own business activities. The firm states that all holdings are kept in segregated accounts under the client's name. It does not report generating revenue through payment for order flow, relying instead on subscription fees.
What type of investor does Wealthyhood target?
Wealthyhood targets younger, retail investors who are new to building a portfolio, emphasizing learning tools, dollar-cost averaging, and automated rebalancing. Its subscription service includes guided portfolio construction through templates and a builder tool, rather than live advisory services. The product is designed for mobile-first users in the UK and EU who want managed diversification without high minimum capital requirements.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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