April

April

April's leadership group combines fintech operating experience with institutional regulatory knowledge. The firm's disclosed principals include eToro co-founder Ronen Assia, Lemonade co-founder Shai Wininger, and former eToro US CEO and general counsel Eli Broverman, alongside co-founders Rakefet Russak-Aminoach and Jeff Cruttenden and fintech executive Lowell Putnam. This mix of peer-to-peer trading, insurtech, and compliance expertise shapes a team built for embedded financial products. April distributes tax infrastructure through B2B partnerships rather than acquiring individual filers. Its AI-native software — covering filing, planning, and estimation — is integrated by platforms aiming to add a tax layer to their existing checking, savings, or wealth-management products. The firm's public website names a set of undisclosed institutional partners, indicating live integrations with multiple consumer-facing financial platforms. No public AUM, deployment figures, or headcount are available. April has not disclosed fundraising details, investor names, or adjacent vehicles. The firm does not publish a central office location, though its contact materials and US-focused product language point to domestic operations serving American taxpayers. April's structural differentiator lies in its embedded model: it does not operate a standalone filing service but instead functions as a component that other financial platforms integrate. This architecture turns tax from a once-a-year chore into a year-round in-app feature, distinguishing the firm from traditional tax-prep software providers that rely on direct user acquisition.