Field Freshness
Field freshness measures how recently a specific field (role, email, mandate) was verified or updated—not just the overall profile.
Allocator relevance: Critical for outreach: a “fresh profile” with stale decision authority is still unusable.
Expanded Definition
Record freshness is often too coarse. Field freshness treats each field as its own truth timeline. In allocator targeting, roles and contact channels decay quickly; legal entity names change slowly. A high-quality system stores freshness at the field level and lets users filter by “decision-maker verified in last X days” or “email last verified within Y.”
Decision Authority & Governance
Governance defines decay rates and refresh cadence by field type, plus what qualifies as verification vs inference. Field freshness must align with verification status and audit trail logs.
Common Misconceptions
- Profile-level “updated at” is enough.
- All fields decay at the same rate.
- Freshness is only about time, not evidence quality.
Key Takeaways
- Field-level freshness is the actionable metric.
- Pair freshness with verification and confidence.
- Treat decision authority and contacts as highest priority fields.