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Advisor Solutions by Purpose
Advisor Solutions by Purpose provides Canadian advisors with the platform to launch independent portfolio management firms, retaining their own equity.
Advisor Solutions by Purpose
Take control of your practice. Get the freedom, flexibility, and control to better serve your clients. Discover our platform and build your legacy with us.
General information
Firm type
Multi Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Toronto
Corporate office
Toronto, ON, Canada
Principals
Colin White
President & CEO @ Verecan Capital Management (partner firm)
Shane McMahon
Senior Wealth Partner @ OceanFront Wealth (partner firm)
Sector focus
Frequently asked questions
Who runs investment decisions at Advisor Solutions by Purpose?
The platform does not make centralized investment decisions. It provides the infrastructure and optional portfolio management team access for independent advisors to manage client assets. The firm's website does not publicly name an in-house CIO or investment committee.
How does Advisor Solutions by Purpose source its advisor clients?
The firm markets directly to Canadian financial advisors considering a move to independence, highlighting technology, coaching, and operational support. Public testimonials from executives at Verecan Capital Management and OceanFront Wealth suggest a referral and partnership-driven model, though the firm does not disclose its marketing channels.
Is Advisor Solutions by Purpose a family office or an asset manager?
It functions as a B2B platform provider and registered entity that supports independent portfolio management firms. It does not operate as a single-family office, nor does it manage a publicly disclosed proprietary investment portfolio. The structure most closely resembles a multi-family office services platform, though the firm describes itself simply as a partner to advisors.
Does Advisor Solutions by Purpose participate in fund commitments or direct deals?
There is no public evidence that the platform commits to external funds or makes direct investments for a proprietary balance sheet. Its model supports advisors in delivering investment solutions to their own clients, which may include fund or direct exposure, but the platform itself is not disclosed as an institutional allocator.
How is Advisor Solutions by Purpose related to Purpose Investments?
The public website does not confirm a corporate link. The shared 'Purpose' branding suggests a possible parent or affiliate relationship, but no ownership structure is disclosed in the available firm materials.
What is Advisor Solutions by Purpose's known posture on co-investments alongside external GPs?
The platform is not known to co-invest alongside external general partners. Its disclosed function is exclusively the enablement of independent advisor practices, not direct institutional co-investment.
Does Advisor Solutions by Purpose require advisors to use its model portfolios?
The firm offers paths that range from full autonomy to partnership with its portfolio management team. One explicit option allows advisors to 'partner to deliver investment solutions' by working with the platform's PM team, suggesting model portfolios or sub-advised management are available rather than mandatory.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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