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Advisors.fund
Advisors.Fund invests in entrepreneurs disrupting legacy incumbents and accepted status quos.
Advisors.fund
Advisors.Fund invests in entrepreneurs disrupting legacy incumbents and accepted status quos. It focuses on businesses with a deep understanding of their market and ability to adapt through pivots. The firm has invested in over 100 companies across SaaS, enterprise software, AI/ML, and digital health sectors, with 8 investments to date.
General information
Firm type
Generalist
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Mark H Goldstein
Managing Partner
Sector focus
Frequently asked questions
How does Advisors.fund source its proprietary deal flow?
Mark Goldstein’s directorship of the Digital Health Hub Foundation, with its 30,000 members and 2,000 annually participating companies, serves as a primary sourcing funnel for early-stage health and wellness deals. His parallel role at Builders VC also brings later-stage referrals that can be seeded earlier by Advisors.fund. The firm’s 30-year operator network across fintech, SaaS, and green tech yields additional founder referrals.
How is Advisors.fund related to Builders VC?
Mark Goldstein serves as Managing Partner of Advisors.fund and simultaneously as a General Partner at Builders VC, a Series A venture capital firm. The two entities function as a feeder system, where Advisors.fund’s successful pre-seed and seed investments are positioned to receive follow-on capital from Builders VC at the Series A stage. This gives Advisors.fund’s founders an internal syndicate partner for their next institutional round, rather than having to source it cold.
What investment stages does Advisors.fund target?
The firm invests at the pre-seed and pre-A stages, requiring that a company has already secured at least one initial customer and developed some form of protectable intellectual property before receiving its first outside institutional capital from Advisors.fund. It deploys capital opportunistically with a stated cadence of one new investment or follow-on roughly every two months.
Who runs investment decisions at Advisors.fund?
All investment decisions and portfolio support flow through Mark Goldstein, the firm’s sole publicly named Managing Partner. There is no investment committee, partner group, or analyst team disclosed. Goldstein’s 30 years of operating and his EIR tenures at SoftBank and NEA inform the firm’s sole decision-making process.
Does Advisors.fund participate in fund commitments or only direct deals?
Advisors.fund only makes direct investments into individual startups. It does not invest as a limited partner in other venture funds. However, it systematically brings institutional co-investors — including Tier 1 seed funds, multi-time founders, and family offices — into its rounds to de-risk and reduce dilution ahead of a Series A.
Which sectors does Advisors.fund explicitly avoid?
The firm states a concentrated focus on entrepreneurs rethinking health and wellness, specifically digital health, digital therapeutics, remote patient monitoring, and innovation in food, wellness, and beauty. While its broader portfolio includes SaaS, enterprise software, and AI/ML investments, its active sourcing and public messaging avoid energy, hard tech, and any sector outside of health and enterprise software.
What is Advisors.fund’s known posture on co-investments alongside external GPs?
The firm actively builds co-investor syndicates comprised of Tier 1 institutional venture funds, super angels, corporate venture arms, and family offices. Its website positions this as a core competency, stating its goal is to bring the ‘best possible global strategic co-investors onboard’ to increase the likelihood and reduce the dilutive cost of the next institutional round.
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