Asset ManagerRIA · CRD 105496SEC-RegisteredPrivate Fund Adviser

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T. Rowe Price

T. Rowe Price is an SEC-registered investment adviser in Baltimore, MD, since 1947. The firm manages $2.2 trillion in assets. It has 3760 employees and 545...

T. Rowe Price

T. Rowe Price is an SEC-registered investment adviser in Baltimore, MD, since 1947. The firm manages $2.2 trillion in assets. It has 3760 employees and 545 investment advisers.

General information

Firm type

Generalist

Year founded

1937

Location

Region

North America

Country

United States

City

Baltimore

Corporate office

Baltimore, MD, United States

Additional offices

San Francisco, CA · Boston, MA · Zurich, Switzerland · Cambridge, MA · Minneapolis, MN

Principals

Rob Sharps

CEO & President

Eric L. Veiel

Head of Global Investments & CIO

Sector focus

Enterprise SoftwareFinancialsHealthcare ServicesIndustrial Tech

Frequently asked questions

Who runs investment decisions at T. Rowe Price?

Eric Veiel serves as Head of Global Investments and Chief Investment Officer, a role he assumed in January 2025. He oversees the firm's global research platform and the investment teams managing equity, fixed income, and multi-asset portfolios. Rob Sharps, who previously held the CIO role, remains CEO and President, focusing on firm-wide strategy and client relationships.

How does T. Rowe Price source its investment ideas?

The firm relies on a deeply embedded proprietary research organization with analysts and portfolio managers conducting thousands of in-person company meetings annually. T. Rowe Price maintains its own sell-side research service, T. Rowe Price Investment Services, which provides independent company and industry analysis to institutional clients. The research culture emphasizes on-the-ground due diligence, direct management access, and long-term thematic work rather than sell-side consensus or quantitative screening.

Does T. Rowe Price manage any passive index funds?

No. T. Rowe Price remains one of the only large-scale global asset managers that does not offer its own passive index funds or ETFs. Every product on its shelf is actively managed, a deliberate structural choice that ties the firm's economic model entirely to research-driven alpha generation. This distinguishes T. Rowe Price from peers like Fidelity, J.P. Morgan Asset Management, and Capital Group, which have all launched passive vehicles.

What types of clients does T. Rowe Price serve?

The firm serves institutional clients including corporate and public pension funds, endowments, foundations, sovereign wealth funds, and insurance general accounts, alongside a large retail franchise. Retail investors access T. Rowe Price strategies through no-load mutual funds, retirement plans via the firm's recordkeeping platform, and separately managed accounts. The institutional channel represents the majority of assets under management.

Is T. Rowe Price involved in private equity or venture capital?

T. Rowe Price has a limited direct private-equity program compared to dedicated PE firms, but it does invest in select late-stage private companies through its growth-equity and sector-specific funds. The firm's primary alternatives exposure comes through real assets, private credit, and multi-strategy alternative funds rather than traditional buyout partnerships. Its public-markets heritage means private investments are opportunistic, not structural.

How is T. Rowe Price governed after its dual-class share structure ended?

T. Rowe Price operated with super-voting shares held by founder-family trusts for decades, ensuring long-term management continuity. The dual-class structure was set to sunset in 2021, converting the firm to a standard one-share-one-vote public company. Today, the board of directors and executive leadership team govern the firm, with a broadly held shareholder base and no controlling family bloc.

What is T. Rowe Price's philanthropic footprint?

The T. Rowe Price Foundation, initially capitalized with company stock, directs charitable giving toward Baltimore-area community development, education, arts, and workforce initiatives. The firm's employees also maintain a strong tradition of volunteerism and matching-gift programs. Philanthropic activities are structurally separate from the investment management business, though the foundation's endowment is managed by T. Rowe Price investment teams.

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