Affinity Private Wealth

Jonathan Giles, the founding Managing Director, chairs the investment committee. The firm is owner-managed, meaning the principals who make asset allocation decisions are also equity holders — aligning their economic interests with client outcomes rather than product distribution incentives.

Affinity is a pure allocator. It does not manufacture funds, structured products, or discretionary model portfolios for retail distribution. All investment solutions are built by selecting external fund managers, co-investment opportunities, and direct assets on behalf of specific family clients. This is a deliberate structural choice to avoid the conflict of interest inherent in in-house product pushing.

Jersey is a tax-neutral jurisdiction, meaning Affinity's family clients — typically UK and European resident non-domiciled individuals or families with cross-border structures — do not incur an additional layer of tax at the investment-platform level. The island is subject to Jersey Financial Services Commission regulation, which provides an institutional governance framework comparable to onshore wealth managers, without imposing UK or EU fund-level tax leakage.

Both. The firm commits to external hedge fund, private equity, and private credit managers as the core of a family portfolio, then layers in direct real estate and direct co-investments alongside those managers where it can negotiate institutional fee terms and avoid double fee-layering. The default posture is fund-of-one or bespoke managed account where scale permits.

Affinity integrates illiquid asset planning, trust structuring coordination, and next-generation education into the investment mandate rather than treating them as separate consulting engagements. The firm works alongside the family's existing legal and tax advisors in multiple jurisdictions to ensure portfolio construction matches the liquidity needs created by estate planning events.

Affinity charges a fee based on assets under advisement or management, structured as a fiduciary retainer rather than commission-based. The firm does not retrocede fees from the fund managers it selects, nor does it charge performance fees earned by underlying managers. This differs from a bank-based wealth manager, which typically earns product placement fees or retrocessions from asset managers in addition to client fees.

Affinity does not publicly quote a minimum. Based on its positioning as a multi-family office serving approximately 30 families with an estimated aggregate advisory book of $500 million to $1 billion, a typical relationship likely begins in the $10 million to $25 million range — below the threshold of the largest single-family offices but above the retail private-banking segment where standardized solutions dominate (Altss estimate).