AMPLIFY ETFs

AMPLIFY ETFs

AMPLIFY ETFs was founded in 2014 by Christian Magoon, a veteran of the ETF industry who previously held senior roles at WisdomTree and Claymore Securities. The firm launched its first fund, the AMPLIFY Transformational Data Sharing ETF (BLOK), in 2018 to target the blockchain and crypto ecosystem. Wealth origin for the firm is not public; Magoon and his co-founders funded the operation through industry experience and external capital. The firm's strategy is thematic and active: it issues ETFs that track proprietary indexes developed by AMPLIFY or third-party partners. Funds target sectors such as artificial intelligence (AMPLIFY AI Powered Equity ETF, AIEQ), clean energy (AMPLIFY Solar ETF, TAN), cybersecurity, and healthcare innovation. As of mid-2025, the flagship BLOK fund had over $400 million in assets, held names like Coinbase Global and Marathon Digital Holdings (per Bloomberg, 2025). Geographic exposure is primarily US-listed equities, though thematic funds often include non-US holdings from the targeted theme's global leaders. AMPLIFY ETFs employs roughly 15 professionals based in Chicago. The firm has not announced a recent operational event beyond its ongoing product launches; the most notable was the 2023 conversion of the AMPLIFY Lithium & Battery Technology ETF (LIT) from an index to a smart-beta methodology. Total AUM is not formally disclosed but is estimated in the $500–$1000 million range across its fund lineup (Altss estimate, based on 2025 holdings data). The firm operates no adjacent vehicles or philanthropic arms publicly tagged. What differentiates AMPLIFY ETFs is its pure-play thematic focus delivered via the ETF wrapper. Unlike broad-based or factor-driven issuers, AMPLIFY builds concentrated portfolios around specific technological shifts. The firm also partners with outside index providers—such as the AIEQ fund's use of the Brain Tunka AI platform—to differentiate its passive-like but actively curated strategies.