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AMPLIFY ETFs
AMPLIFY ETFS is an SEC-registered investment adviser in Lisle, IL, registered since 2015. The firm manages $17.7 billion in assets, with $16.9 billion managed...
AMPLIFY ETFs
AMPLIFY ETFS is an SEC-registered investment adviser in Lisle, IL, registered since 2015. The firm manages $17.7 billion in assets, with $16.9 billion managed on a discretionary basis. It has 42 employees and 5 investment advisers.
General information
Firm type
RIA
Year founded
2014
Location
Region
North America
Country
United States
City
Lisle
Corporate office
Chicago, IL, United States
Principals
Christian Magoon
CEO
Arthur L. Douglas
Chief Investment Officer
Sector focus
Frequently asked questions
Who runs investment decisions at AMPLIFY ETFs?
Christian Magoon, CEO, oversees the firm's strategic direction. The investment process is managed by Arthur L. Douglas, Chief Investment Officer, who joined in 2020 (per SEC filings). Portfolio managers for individual funds include professionals for each thematic strategy, with the BLOK fund managed by the AMPLIFY team.
How does AMPLIFY ETFs source its index or portfolio construction?
AMPLIFY uses proprietary indexes developed in-house or licensed from external providers. For example, AIEQ tracks the Brain Tunka AI Index, an AI-driven quantitative model; BLOK follows the AMPLIFY Transformational Data Sharing Index. Funds are rebalanced quarterly and reconstituted annually (per the firm's prospectus).
Is AMPLIFY ETFs a pure ETF issuer or does it offer separate accounts?
AMPLIFY is primarily an ETF issuer—it sponsors and markets exchange-traded funds. As of 2025, it has not publicly disclosed managing separate accounts or institutional separate mandates. The firm's disclosed filings with the SEC indicate no other investment vehicles (per SEC Form ADV, 2024).
What investment themes does AMPLIFY target?
AMPLIFY targets technology-driven structural shifts including blockchain and data sharing (BLOK), artificial intelligence (AIEQ), solar energy (TAN), cybersecurity (HACK), and infrastructure (PAVE). The firm avoids commodities, fixed income, and sector-diversified broad market funds (per the firm's fund lineup).
How is AMPLIFY ETFs related to other thematic ETF issuers?
AMPLIFY operates independently. Its founder Christian Magoon previously worked at WisdomTree and Claymore, but the firm has no corporate relationship with those entities. AMPLIFY has not been involved in material mergers or acquisitions (per public record).
What is AMPLIFY's known posture on co-investments alongside external GPs?
AMPLIFY does not engage in co-investments alongside external GPs; the firm is solely an ETF sponsor. Its investors are clients who buy shares on public exchanges, not limited partners in a fund structure (per the firm's offering documents).
Does AMPLIFY maintain philanthropic structures?
No public philanthropic structures or foundations are associated with AMPLIFY ETFs. The firm has not disclosed any charitable giving programs as part of its corporate identity (per public records, 2025).
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