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Atrato Consulting (F.L. Putnam Investment Management Company)
Atrato Consulting operates as the multi-family-office arm of F.L. Putnam Investment Management Company, an asset manager founded in 1983.
Atrato Consulting (F.L. Putnam Investment Management Company)
Atrato Consulting operates as the multi-family-office arm of F.L. Putnam Investment Management Company, an asset manager founded in 1983. The practice traces to 2008, when Managing Directors Brian Reich and Janna Sobolev — both veterans of alternative-investment manager selection — folded their independent advisory, Atrato Advisors LLC, into Putnam's broader platform. Tom Manning serves as CEO and President of the parent company, bridging the consulting unit with F.L. Putnam's longer-running wealth-management business. The group sources for its client base of affluent families, endowments, and RIAs across a deliberately broad mandate. Asset-class exposure spans hedge funds, private equity, private credit, venture capital, secondaries, real estate, infrastructure, and natural resources. Sector tilts include agritech, proptech, energy-transition, water-tech, AI/ML, and cybersecurity. Confirmed portfolio entities range from the AOG Institutional Fund (AOGFX) — a publicly registered multi-alternatives vehicle based in Reston, Virginia, for which Frederick P. Baerenz chairs the board and Michael Boensch co-manages the portfolio — to specialized energy-related ETFs. The team invests across North and South America, Europe, Asia, the Middle East, Africa, and Oceania, and targets stages from seed through growth equity alongside private-credit and public-market allocations. Team members include Michael Boensch, managing director of investment-manager research and a CAIA and CFA charterholder, and Robert Aballe, also a CAIA designee. The firm participates in professional networks including CFA Society Los Angeles and the CAIA Association. Philanthropic relationships include The Dorothea and Leo Rabkin Foundation and the Violin Family Eleemosynary Foundation, signaling a client base that connects investment governance with structured giving. Atrato’s architecture distinguishes it from standalone multi-family offices: it layers manager-research depth from a dedicated alternatives team atop a registered investment-adviser parent that has operated since 1983. That lineage gives the group institutional-grade custody, compliance, and operational due-diligence scaffolding that most boutique MFOs build from scratch — a structural edge when negotiating terms on co-investments and fund commitments.
General information
Firm type
Multi Family Office
Year founded
2008
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Lynnfield
Corporate office
Lynnfield, MA, United States
Principals
Tom Manning
CEO and President, F.L. Putnam Investment Management Company
Brian Reich
Managing Director, Atrato Consulting; Founder, Atrato Advisors LLC
Janna Sobolev
Managing Director, Risk Management; Co-founder, Atrato Advisors LLC
Michael Boensch
Managing Director, Investment Manager Research; Co-Portfolio Manager, AOG Institutional Fund
Frederick P. Baerenz
President and Board Chair, AOG Institutional Fund
Sector focus
Frequently asked questions
Who runs investment decisions at Atrato Consulting?
Founders Brian Reich (Managing Director) and Janna Sobolev (Managing Director, Risk Management) lead the consulting practice. They are supported by Michael Boensch, who heads investment-manager research and co-manages the affiliated AOG Institutional Fund. The practice sits under F.L. Putnam Investment Management Company, whose CEO and President is Tom Manning.
Is Atrato Consulting structured as a single family office or does it operate differently?
It is a multi-family office embedded within a registered investment adviser. The consulting practice was built on F.L. Putnam Investment Management Company, an asset manager founded in 1983, and the principals previously ran Atrato Advisors LLC. The structure combines a multi-family-client base with institutional manager-research resources.
Does Atrato participate in fund commitments or only direct deals?
The firm pursues both paths. Its investment types span hedge funds, private equity, private credit, venture capital, real estate, infrastructure, and natural resources. The manager-research capability supports fund selection, while the group also accesses direct co-investment and secondaries opportunities across stages from seed to growth equity.
What investment stages does Atrato typically target?
Seed, Series A, Series B, and growth equity all appear in the confirmed mandate, supplemented by private-credit positions and public-equities exposure. That range indicates a flexible appetite tied to specific manager and deal access rather than a rigid stage-based allocation model.
How is Atrato Consulting related to the AOG Institutional Fund?
Frederick P. Baerenz, who serves as President and Board Chair of AOG Institutional Fund (AOGFX), is listed as a business partner. Michael Boensch, Managing Director at Atrato, co-manages the fund’s portfolio. The fund, based in Reston, Virginia, serves as an in-house multi-alternatives vehicle available to Putnam’s clients.
What is Atrato’s known posture on co-investments alongside external GPs?
The group’s investment-types list includes private equity, venture capital, and secondaries, which implies co-investment activity. Its multi-family-office structure and direct institutional sourcing capacity give it the operational scaffolding to negotiate co-investment terms alongside external general partners without relying on feeder vehicles.
Does Atrato maintain philanthropic structures, and how are they separated?
Two foundations — The Dorothea and Leo Rabkin Foundation and the Violin Family Eleemosynary Foundation — are linked to the practice. They operate as distinct entities that complement the firm’s investment-governance offering for families that blend asset allocation with structured giving, though governance lines between the firm and the foundations are not publicly detailed.
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