Asset Manager

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Basecamp InQb8r

An umbrella entity that serves as a vehicle for me to incubate ideas.

Basecamp InQb8r

An umbrella entity that serves as a vehicle for me to incubate ideas. | A side business, originally started to do general consulting work in CPG, FMCG and consumer goods and evolved as follows:

General information

Firm type

Generalist

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Sedalia

Corporate office

Sedalia, CO, United States

Principals

Ed Soehnel

Founder and Director

Sue Brown

Business Partner

Sector focus

Enterprise SoftwareAI/MLPropTechDigital Health

Frequently asked questions

Is Basecamp InQb8r a venture capital fund or a startup studio?

Basecamp InQb8r operates as a hybrid startup studio rather than a standard venture capital fund. Ed Soehnel builds early-stage technology companies from the ground up, focusing on direct company creation rather than raising external LP capital to invest in third-party founders. This structure gives the firm full operational control over its projects and allows for longer incubation timelines than institutional venture funds typically permit. The model is closer to a founder-led incubator, with named projects like the Alexandria Project and GeoEarth Project reflecting company-specific, not fund-level, initiatives.

What sectors does Basecamp InQb8r focus on?

The firm targets early-stage opportunities in enterprise software, artificial intelligence and machine learning, digital health, and proptech. Its Colorado-based projects — notably the Alexandria and GeoEarth initiatives — indicate a specific interest in applied geospatial technology, location intelligence, and environmental data platforms. This sector mix reflects Ed Soehnel's background as a growth strategist building software-forward, data-intensive ventures from concept to market.

Where does Basecamp InQb8r deploy capital geographically?

All known operations and project entities are based in Colorado, with the firm headquartered in Sedalia and holding mixed-use property in the South Metro Denver area. The firm's investment activity is concentrated regionally rather than nationally, consistent with a hands-on studio model that benefits from physical proximity to incubated companies. There is no public record of direct investments outside the United States.

Does Basecamp InQb8r accept outside limited partners?

No evidence of external limited partner fundraising exists in public record. The firm does not disclose AUM, deployment figures, or fund vehicles open to institutional investors. This is consistent with a self-funded or founder-capitalized studio model where Ed Soehnel funds operations and venture creation directly, without the fiduciary and reporting obligations that accompany pooled LP capital.

What is the relationship between Basecamp InQb8r and The Light of Dog?

Sue Brown, identified as a business partner at Basecamp InQb8r, is also the co-owner of The Light of Dog, a separate canine behavior consultancy she operates independently. The two entities share a principal but remain distinct ventures — The Light of Dog is not a Basecamp InQb8r portfolio company. Brown also founded and leads the Colorado Dog Trainers Network, reflecting a professional ecosystem that runs parallel to the firm's technology incubation work.

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