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Basecamp InQb8r
An umbrella entity that serves as a vehicle for me to incubate ideas. | A side business, originally started to do general consulting work in CPG, FMCG and...
Overview
An umbrella entity that serves as a vehicle for me to incubate ideas. | A side business, originally started to do general consulting work in CPG, FMCG and consumer goods and evolved as follows:
General information
Firm type
Generalist
Year founded
2017
Location
Region
North America
Country
United States
City
Sedalia
Corporate office
Sedalia, CO, United States
Principals
Ed Soehnel
Founder and Director
Sue Brown
Business Partner
Sector focus
Frequently asked questions
What sectors does Basecamp InQb8r focus on?
The firm targets early-stage opportunities in enterprise software, artificial intelligence and machine learning, digital health, and proptech. Its Colorado-based projects — notably the Alexandria and GeoEarth initiatives — indicate a specific interest in applied geospatial technology, location intelligence, and environmental data platforms. This sector mix reflects Ed Soehnel's background as a growth strategist building software-forward, data-intensive ventures from concept to market.
What is the relationship between Basecamp InQb8r and The Light of Dog?
Sue Brown, identified as a business partner at Basecamp InQb8r, is also the co-owner of The Light of Dog, a separate canine behavior consultancy she operates independently. The two entities share a principal but remain distinct ventures — The Light of Dog is not a Basecamp InQb8r portfolio company. Brown also founded and leads the Colorado Dog Trainers Network, reflecting a professional ecosystem that runs parallel to the firm's technology incubation work.
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