Celsius Industries

Celsius Industries

Celsius Industries was co-founded by Magnus Rausing and Bertie Crawley to professionalize the direct investment activity of the Rausing family, whose wealth originates from the Tetra Pak packaging empire now held through the Tetra Laval Group. Magnus Rausing is the son of Jörn Rausing, the Swedish billionaire who co-owns Tetra Laval. Unlike the family's industrial holding structures, Celsius operates as an external-facing asset manager open to institutional co-investors. The firm pursues a generalist mandate split between venture-stage technology and real-asset development, with deal execution often flowing through parallel vehicles including Rausing's personal investment arm, MAHR Projects. Celsius Industries Venture Fund Limited Partnership is registered in Jersey, indicating reliance on pooled fund structures alongside direct co-investments. Geographic focus spans global developed markets, with a European origination bias consistent with the family's footprint. Celsius operates with a lean team structured around the two founding partners. The firm does not publicly disclose assets under management, but its alignment with the Tetra Laval fortune and multi-vehicle architecture suggests capacity for early-stage growth equity checks and sizable real-asset commitments. Adjacent philanthropic activity flows through Magnus Rausing Charitable Activities, a separate structure that preserves operational separation between impact capital and for-profit deployment. Recent deployment cadence and specific portfolio companies remain undisclosed as of the firm's most recent public communications (public record). The rare structural feature of Celsius Industries is its posture as a hybrid: it manages family-originated capital within a regulated Jersey fund structure that solicits external limited partners, rather than sequestering it in a single-family office. This converts the Rausing family's proprietary sourcing network into a commercial asset management platform, a model distinct from both traditional family offices and fully independent venture firms.