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Chawker & Co Family Office
Chawker & Co Family Office was founded in 2011 by Ed Goodchild, a Chartered Wealth Manager and Chartered Fellow of the Chartered Institute for Securities...
Chawker & Co Family Office
Chawker & Co Family Office was founded in 2011 by Ed Goodchild, a Chartered Wealth Manager and Chartered Fellow of the Chartered Institute for Securities & Investment (CISI). The firm emerged from Goodchild’s earlier career as an investment consultant, private client adviser and institutional portfolio manager, establishing a practice that prioritises advisory independence over asset gathering. It serves affluent individuals, families and charities from its London base. The firm operates a fully impartial advisory mandate, executing on manager selection and fund commitments across a range of wealth strategies. Its confirmed deployment patterns include fund-of-funds construction and philanthropic or mission-related investing. Geographic focus centres on Europe, with the advisory process covering strategic financial planning, governance oversight and the appointment of third-party investment managers. Client capital is directed into external funds rather than internal proprietary products, reinforcing the firm’s unconflicted posture. Notable professional relationships include co-investor Dom Hawes, Group CEO of Selbey Anderson, and operating partner Robert Senior, the former CEO of Saatchi & Saatchi. Goodchild operates several adjacent structures that extend the firm’s reach beyond pure wealth advisory. He founded Zendht Venture Studio, also based in London, and is a director at Citimark Partnership. His professional network includes governance roles within the United Grand Lodge of England, The Skinners’ Company and the Company of Entrepreneurs, alongside a Fellowship at the Royal Society of Arts. Philanthropic affiliations span the Household Cavalry Foundation, the Masonic Charitable Foundation and The Royal Star & Garter Homes. No recent operational event in the last 24 months is verifiable from available public disclosures. The structural differentiator is the firm’s time-based fee architecture. By refusing third-party commissions and asset-based charges, Chawker & Co severs the link between a family’s deployed capital and the adviser’s revenue — a departure from the prevalent AUM-fee model that shapes most multi-family offices. This makes the firm closer in posture to a retained family CFO than to a discretionary manager, with Goodchild functioning as an accountable fiduciary rather than a product distributor.
General information
Firm type
Multi Family Office
Year founded
2011
AUM
Undisclosed
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Ed Goodchild
Founder
Sector focus
Frequently asked questions
Who makes investment decisions at Chawker & Co?
Ed Goodchild serves as the Founder and lead adviser, responsible for the strategic direction of client portfolios. A Chartered Wealth Manager and Chartered Fellow of the CISI, he acts as the principal fiduciary. The firm focuses on selecting and monitoring external managers rather than deploying capital directly, with Goodchild personally overseeing the advice delivered to families and charities.
How does the firm avoid conflicts of interest in its fee model?
Chawker & Co operates on a time-based fee model, charging clients for advisory hours rather than taking a percentage of assets under management or collecting third-party commissions. This structure removes the incentive to gather assets into fee-generating products and aligns the firm's revenue directly with the advice provided. The approach is designed to keep the adviser's interests parallel with those of the client.
Does Chawker & Co run its own investment funds?
No, the firm does not manage proprietary investment funds. Its role is to advise clients on appointing suitable external managers and constructing portfolios using third-party vehicles. Confirmed investment types include fund-of-funds commitments and philanthropic or mission-related allocations, with all capital directed outside the firm.
Is Chawker & Co a single-family office or a multi-family office?
It is structured as a multi-family office, serving multiple affluent individuals, families and charities from its London headquarters. The firm’s client base spans wealth holders across Europe, with an advisory model that treats each family’s balance sheet as a distinct entity rather than pooling assets into a single vehicle.
What is the firm's known posture on direct private investments?
Available disclosures do not confirm a direct private investment mandate through the family office itself. Goodchild maintains a separate venture studio, Zendht Venture Studio, which operates as an adjacent entrepreneurial vehicle in London. The family office focuses on advisory oversight and manager selection rather than executing direct company deals.
Which philanthropic structures does the firm maintain?
Philanthropic and mission-related investing is one of the firm's confirmed deployment types, and it advises charities on financial oversight. The founder’s personal charitable affiliations include the Household Cavalry Foundation, the Masonic Charitable Foundation and The Royal Star & Garter Homes, reflecting the network within which the firm’s charitable advisory operates.
How does Chawker & Co source clients?
Client acquisition appears driven by Goodchild’s personal network, including governance roles within London's livery companies, professional bodies such as the CISI, and the Royal Society of Arts. The firm’s website uses direct language around 'financial peace of mind' and operates on a meeting-request basis, suggesting a referral-led approach rather than institutional marketing.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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