Edelman Financial Engines

Edelman Financial Engines

Edelman Financial Engines is a leading U.S. independent registered investment adviser delivering technology-enabled financial planning, investment management, retirement income solutions, and related services to individual wealth clients and workplace retirement plan participants. Advisory services are provided by Financial Engines Advisors L.L.C. (FEA), an SEC-registered investment adviser whose principal owner is Edelman Financial Engines, LLC (per Form ADV brochure and firm disclosures). The firm traces its roots to Edelman Financial Services (founded 1986) and Financial Engines (established 1997), which combined under the FEA registration in November 2018 and primarily operates as Edelman Financial Engines. As of December 31, 2025, it served 1.24 million clients (workplace and wealth) and managed $326 billion in client assets, with 146 locations nationwide (per firm website). It is the largest managed account provider by defined contribution assets and market share as of December 31, 2025 (per Cerulli Associates data cited by the firm). Services encompass holistic personalized planning, discretionary wrap-fee investment management using proprietary optimization engines and models (mutual funds/ETFs), workplace managed accounts and advice, tax/estate/insurance guidance, all delivered as a fiduciary without planner commissions on product sales (per ADV Part 2A and wrap fee brochure dated March 31, 2026). Headquarters are at 3945 Freedom Circle, Santa Clara, California. Leadership is led by CEO and President Ralph Haberli. The firm emphasizes accessible, goals-based advice combining high-tech modeling with high-touch planner relationships for everyday investors.