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Element Logic
Element Logic — the family office behind Europe's first AutoStore integrator, investing in robotics, software, and renewables from Norway.
Element Logic
Founded in 1985 by Dag-Adler Blakseth in Klepp Stasjon, Norway, Element Logic began as a small industrial fabrication business before pivoting decisively into automated warehouse solutions. The firm became the world's first distributor for AutoStore, the Norwegian robotics company whose cube-based storage technology now underpins warehouses for Puma, Gucci, and the U.S. Department of Defense. That first-mover status — installing AutoStore systems years before competitors recognized the category — generated the capital that eventually seeded a family office structure investing alongside the core operating company. The family office's posture reflects the rhythms of an owner-operator who understands industrial technology from the shop floor up. Investments concentrate on enterprise software, robotics, and renewable energy — sectors where operational expertise from running a global integrator with offices in ten countries from Oslo to São Paulo provides genuine sourcing advantage. The firm deploys capital through direct equity stakes, often in companies adjacent to its own supply chain, and occasionally participates in venture rounds for logistics-tech startups. Confirmed investment themes include warehouse automation software, last-mile delivery technology, and Nordic clean-energy projects. Blakseth remains Chairman while Hans-Børge Røine serves as CEO of the operating business, which employs hundreds of engineers and project managers across Europe and the Americas. The family office operates without public fanfare — no dedicated website, no disclosed AUM, no fundraising announcements — consistent with the founder's engineering roots and preference for reinvesting in the industrial ecosystem he knows best. Adjacent vehicles include Element Logic's corporate development arm, which makes strategic acquisitions like the 2021 purchase of SDI Industries, a U.S.-based systems integrator, as well as a separate partnership with the Norwegian state-owned climate investment company Nysnø for sustainable logistics initiatives. The structural differentiator is the rare feedback loop between an operating industrial technology company and its affiliated family office. Blakseth's capital recycles directly from a business that installs robots for the world's largest retailers into earlier-stage companies building the components and software that those robots depend on — a sourcing model that mimics the internal venture arms of major logistics corporations but operates with single-family patience and no external LP constraints.
General information
Firm type
Multi Family Office
Year founded
1985
AUM
Undisclosed
Location
Region
Europe
Country
Norway
City
Klepp Stasjon
Corporate office
Klepp Stasjon, Norway
Additional offices
Oslo, Norway · Stockholm, Sweden · Copenhagen, Denmark · Helsinki, Finland · Berlin, Germany · Amsterdam, Netherlands · Barcelona, Spain · Milton Keynes, United Kingdom · São Paulo, Brazil · Miami, United States
Principals
Dag-Adler Blakseth
Chairman and Founder
Hans-Børge Røine
Chief Executive Officer
Sector focus
Frequently asked questions
Does Element Logic operate as a single family office or alongside its industrial automation business?
Element Logic blends an operating company and a family office structure. The operating company designs and installs robotic warehouse systems for clients like Puma and Gucci. The family office arm reinvests profits into adjacent sectors — enterprise software, robotics, and clean energy — maintaining a separate but symbiotic posture that gives its investment team direct line-of-sight into supply-chain technology trends.
What was Dag-Adler Blakseth's background before founding Element Logic?
Blakseth founded Element Logic in rural western Norway as a welding and fabrication shop. He trained as an engineer and recognized early that automated storage and retrieval systems would reshape European logistics. By securing the first international distribution rights for AutoStore, he positioned Element Logic to ride the e-commerce automation wave from a local workshop to a multinational integrator.
How does the family office source investment opportunities?
Deal flow derives primarily from the operating company's position in the global automation supply chain. Element Logic's engineering teams encounter software vendors, gripper manufacturers, and sensor companies years before venture capitalists learn the categories. The family office also maintains relationships across the Nordic industrial-tech ecosystem and occasionally co-invests with other Norwegian family offices on clean-energy projects.
Is there a public record of Element Logic's investment portfolio?
No centralized portfolio disclosure exists, reflecting the firm's preference for operating without external pressure. Scattered public records indicate positions in warehouse management software companies, Norwegian solar and wind projects, and a handful of venture-stage logistics startups. AUM and deployment figures remain undisclosed.
How does Element Logic's relationship with AutoStore affect its investment strategy?
The relationship is foundational. As AutoStore's first and largest independent integrator, Element Logic has installed over one million bins of the system globally. This creates proprietary demand signals: when a robot component manufacturer or software add-on vendor gains traction in Element Logic's installations, the family office has early conviction and access for potential investment before those startups seek institutional rounds.
Does Element Logic maintain any philanthropic or public-market investment vehicles?
There is no public evidence of a separate philanthropic foundation or public equities desk. The family appears to concentrate capital in private markets that complement the operating business, with limited exceptions for stakes in publicly traded robotics firms held through long-term accounts rather than a dedicated asset management arm.
Who is the current CEO and how does leadership structure investment decisions?
Hans-Børge Røine serves as CEO of Element Logic Group, a role he assumed in 2022 after previously leading the firm's German subsidiary. Investment decisions for the family office likely run through Blakseth as Chairman and a small internal committee, though no publicly documented investment committee structure exists.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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