Updated:
FactorPoint Planning, LLC
David J. Selnick established FactorPoint Planning in San Francisco in 2008 to serve multi-generational families seeking strategic wealth management.
FactorPoint Planning, LLC
David J. Selnick established FactorPoint Planning in San Francisco in 2008 to serve multi-generational families seeking strategic wealth management. The firm positions itself as an RIA-driven multi-family office rather than a single-family vehicle, offering fiduciary planning and tax coordination alongside investment allocation. FactorPoint Planning's investment strategy spans public equities, fixed income, and private market exposure—including direct private equity and venture capital deals. Notable co-investment activity includes positions alongside top-tier GPs in technology and healthcare private equity funds (per SEC filings, 2022). The firm structures custom portfolios through separate accounts and co-investment SPVs, targeting mid-market growth opportunities in North America. The team remains lean with fewer than 15 professionals, with Robert S. Kaplan serving as Chief Investment Officer. FactorPoint Planning has not disclosed any philanthropic vehicles or operating companies. No recent operational events were verified beyond routine regulatory filings. FactorPoint Planning's structural differentiator lies in its hybrid advisory model—acting as a multi-family office for client capital while offering direct co-investment access typically reserved for single-family offices. This model allows multiple family groups to pool due diligence resources while maintaining individualized portfolio governance. The succession structure remains founder-led with no public transition plan.
General information
Firm type
Multi Family Office
Year founded
2008
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
David J. Selnick
Founder & President
Robert S. Kaplan
Chief Investment Officer
Sector focus
Frequently asked questions
Who leads investment decisions at FactorPoint Planning?
Investment decisions are led by Chief Investment Officer Robert S. Kaplan, who oversees asset allocation and manager selection. Founder David J. Selnick directs firm strategy and client relationships. The team operates with a centralized investment committee structure rather than a single decision-maker (per public record).
How does FactorPoint Planning source proprietary deal flow?
The firm sources proprietary co-investment opportunities through relationships with established private equity and venture capital general partners. Deal flow originates from long-standing GP relationships rather than a captive origination team. SEC filings indicate the firm participates in side-by-side investment vehicles alongside institutional fund managers (per SEC Form ADV, 2022).
Is FactorPoint Planning structured as a single family office or a multi-family office?
FactorPoint Planning operates as a registered investment advisor and multi-family office, serving multiple unrelated families. This structure is distinct from a single-family office, as it allows pooling of resources across families while maintaining separate account management. The RIA registration subjects the firm to regulatory oversight by the SEC.
Does FactorPoint Planning participate in fund commitments or only direct deals?
The firm employs a hybrid approach, committing capital both to commingled funds and direct co-investment vehicles. It structures private market exposure through separate accounts and limited partnership interests, with a emphasis on control-oriented direct investments alongside fund managers. Public filings confirm both commingled fund commitments and direct equity positions (per SEC filings).
What investment stages does FactorPoint Planning typically target?
FactorPoint Planning targets primarily mid-market private equity and growth-stage venture capital, with a focus on North American companies. The firm avoids early-stage seed investments and public market day trading, instead favoring established businesses with proven revenue models. Stage focus skews toward buyout and growth equity with no disclosed hard stage exclusions.
Which sectors does FactorPoint Planning explicitly avoid?
The firm does not disclose a public list of excluded sectors. However, based on SEC filings and public registrations, its portfolio has historically concentrated on technology, healthcare, and business services. FactorPoint Planning does not publicly flag any permanent sector restrictions.
Where does the underlying wealth come from?
The source of capital administered by FactorPoint Planning is not publicly disclosed. The firm serves multiple family groups, and each family may have distinct wealth origins. As a multi-family office, the firm maintains client confidentiality and does not attribute wealth sources in public filings. No published interviews or press releases address this.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: