Asset Manager

Updated:

Firda

Firda is an Oslo-based investment company backing Norwegian tech startups. It reports NOK 1.2B in net asset value across 16 portfolio companies.

Firda logo

Firda

Firda was founded in 2015 as an Oslo-based investment company. It operates as a generalist vehicle deploying capital and entrepreneurial experience to help Norwegian technology startups scale into global markets. The firm targets early-stage companies, specifically seed and startup phases. Its portfolio spans multiple asset classes: enterprise SaaS with Ardoq, indoor air-quality monitoring via Airthings and Disruptive Technologies, green hydrogen through Hystar, maritime foiling vessels at Proxflyer, robotics vision with Zivid, cybersecurity for children's platforms at Aiba, and biodiversity monitoring via Spoor. The geographic focus centers on Norway, with portfolio companies headquartered in Oslo. Firda reports a net asset value of NOK 1.2B across 16 portfolio companies as of its 2024 website disclosure. The team supports companies from a single office at Gaustadalléen 21 in Oslo. The firm has not publicly disclosed adjacent philanthropic foundations, real-asset arms, or co-investor club memberships. Structurally, Firda operates as a concentrated, single-office vehicle — closer to a Nordic family-backed holding company than a venture fund with multiple LP-driven vintages. Its permanent-capital posture and small portfolio size allow it to hold positions through public listings without the distribution pressure that defines traditional venture funds.

General information

Firm type

Generalist

Year founded

2015

AUM

Undisclosed

Location

Region

Europe

Country

Norway

City

Oslo

Corporate office

Gaustadalléen 21, 0349 Oslo, Norway

Sector focus

Enterprise SoftwareAI/MLCybersecurityClimateTechEnergy Transition & RenewablesRobotics & AutomationAgriTech & FoodTechPropTechIndustrial TechMobility & Transportation

Frequently asked questions

How does Firda source its deal flow?

The firm's website emphasizes a mission to "empower Norwegian tech startups to become global leaders," and its portfolio consists entirely of companies headquartered in Oslo. This geographic concentration — 16 companies all based in the same city — suggests a network-driven, proximity-based sourcing model rather than a broad, multi-city funnel. No additional sourcing specifics are publicly disclosed.

Is Firda structured as a fund or an investment company?

Firda is structured as an investment company (Firda AS), reporting a net asset value of NOK 1.2B rather than committed capital across traditional fund vintages. This permanent-capital structure provides flexibility to hold companies long-term, including through initial public offerings, without being forced to distribute shares to limited partners on a fixed schedule.

What investment stages does Firda target?

Firda focuses on early-stage companies, explicitly targeting seed and startup phases. Its generalist mandate means it does not concentrate on a single sector, instead building a portfolio that includes enterprise SaaS, climate tech, industrial robotics, and maritime technology.

Does Firda participate in fund commitments or only direct deals?

Based on its disclosed portfolio, Firda appears to make only direct investments in Norwegian technology companies. The firm does not publicly describe any fund-of-funds activity or commitments to external venture capital managers, though its full investment approach has not been detailed beyond the portfolio page as of its 2024 website disclosure.

Which sectors does Firda explicitly avoid?

Firda's stated mission targets "highly scalable" technology companies with "a positive impact on the world." While the firm has not published an explicit exclusions list, its portfolio shows no exposure to sectors such as oil and gas extraction services, traditional heavy manufacturing, or consumer retail — consistent with its technology-first, impact-oriented narrative.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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