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Flywheel Partners
Flywheel Partners is an independent investment firm focused on investing in companies with £1-10m in profit and significant growth potential.
Flywheel Partners
Flywheel Partners is an independent investment firm focused on investing in companies with £1-10m in profit and significant growth potential. The firm has made two investments to date. Its most recent investment was in Primal Strength as part of their Series A on June 30, 2021.
General information
Firm type
Generalist
Year founded
1999
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
8-12 York Gate, London, NW1 4QG, United Kingdom
Principals
Avital Lobel
Managing Partner
Simon Singh
Partner
Sector focus
Frequently asked questions
How does Flywheel Partners source proprietary deal flow?
The firm emphasizes a relationship-driven, referral-centric sourcing model, working with management teams and strategically aligned partners. Specific sourcing channels are not publicly detailed, but Flywheel's partnerships with co-investors like Westbrooke and Kartesia suggest an active network within the UK lower middle market.
How is Flywheel Partners related to Solina, Westbrooke, and Kartesia?
These entities are co-investors and transactional partners. Westbrooke partnered on the Freshcut Foods investment, Kartesia co-invested in ES Global, and Solina acquired a minority stake in Flywheel portfolio company Natural Innovations in 2026. None are affiliated entities; they represent deal-by-deal strategic capital partners.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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