G Squared

Larry Aschebrook, the firm's founder and managing partner, oversees investment decisions and strategy. He built G Squared after working in private equity and venture capital, and the firm remains a lean operation with a centralized investment committee process. Publicly available team details beyond Aschebrook are limited.

G Squared sources deals through direct relationships with late-stage private companies, bypassing traditional broker-intermediated secondary markets. The firm typically approaches issuers during primary funding rounds and negotiates a structured purchase of existing employee, founder, or early-investor shares. This issuer-first model requires deep connections with CFOs, general counsels, and venture backers of high-growth tech companies.

G Squared operates as a hybrid — it participates in both primary late-stage funding rounds and direct secondary purchases within the same transaction. This allows the firm to provide growth capital to a company while simultaneously offering partial liquidity to existing shareholders. It does not function as a broker-dealer or an open-market secondary trading platform.

G Squared primarily executes direct transactions — both primary investments and secondary share purchases in individual companies. It operates a series of closed-end flagship funds (G Squared Fund I through VII) that pool institutional capital for these direct deals, rather than committing as a limited partner to other venture funds.

The firm targets late-stage venture and pre-IPO companies, typically Series C through pre-IPO rounds where secondary liquidity demand is highest. G Squared's model requires companies to be mature enough to have accumulated meaningful employee and early-investor equity but still private enough that a structured secondary buyer adds significant value.