Asset ManagerRIA · CRD 312571SEC-RegisteredPrivate Fund Adviser

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G-STARTUP

Yoshito Hori's G-STARTUP seeds Japanese tech ventures from within the GLOBIS business school ecosystem — an education-to-investment flywheel.

G-STARTUP logo

G-STARTUP

G-STARTUP is an SEC-registered investment adviser located in Seattle, WA. It provides investment advice to clients. The firm is based in the Pacific Northwest.

General information

Firm type

Generalist

Year founded

AUM

Undisclosed

Location

Region

Asia

Country

Japan

City

Tokyo

Corporate office

Tokyo, Japan

Principals

Yoshito Hori

Founder

Natsuki Tamura

Director

Reiji Yamanaka

Manager, G-STARTUP Fund

Sector focus

Enterprise SoftwareAI/MLFinTechDigital HealthMobility & Transportation

Frequently asked questions

How does G-STARTUP relate to GLOBIS Capital Partners?

G-STARTUP is the seed-stage investment vehicle operating within the broader GLOBIS ecosystem, while GLOBIS Capital Partners (GCP) manages later-stage venture funds. The two share infrastructure, networks, and brand. Soichi Kariyazono, GCP's co-founding partner, provides institutional oversight, and portfolio companies from G-STARTUP can graduate into GCP funds for follow-on rounds.

What is the connection between G-STARTUP and the KIBOW fund?

Reiji Yamanaka manages both the G-STARTUP Fund and the KIBOW Social Investment Fund, creating co-investment overlap between the two vehicles. Kohei Terada of real-estate firm Warehouse TERRADA is a key backer of KIBOW. The relationship suggests G-STARTUP portfolio companies may access additional capital and networks through this channel.

Who makes investment decisions at G-STARTUP?

Natsuki Tamura serves as Director of G-STARTUP and leads the Venture Support Team at GLOBIS. While ultimate investment committee authority is not publicly disclosed, Tamura's operational leadership role and Reiji Yamanaka's fund management position indicate a team-based decision structure drawing on GLOBIS Capital Partners' institutional venture processes.

Does G-STARTUP invest outside Japan?

Current known investment activity is concentrated in Japan, consistent with GLOBIS Capital Partners' domestic focus. The GLOBIS brand does have regional recognition across Asia through its MBA programs, but no publicly confirmed G-STARTUP portfolio companies outside Japan have been identified.

What stage does G-STARTUP typically enter?

G-STARTUP targets early-stage, pre-Series A startups — effectively the seed round. Its strategy is described as backing 'start-up, venture (general)' companies. The firm fills the earliest institutional check position within the GLOBIS ecosystem, ahead of GLOBIS Capital Partners' core fund entry points.

Is G-STARTUP a single-family office or a venture firm?

G-STARTUP is an asset manager — specifically a seed-stage venture firm — not a family office. It operates as part of the GLOBIS Corporation group, which includes GLOBIS University, GLOBIS Capital Partners, and the KIBOW Social Investment Fund. Yoshito Hori is the common founder across these entities.

Does G-STARTUP have a philanthropic or impact mandate?

G-STARTUP itself is a for-profit venture investor, but it operates alongside the KIBOW Social Investment Fund, which explicitly pursues social impact. The shared management under Reiji Yamanaka and overlapping backing from impact-oriented investors like Warehouse TERRADA suggest G-STARTUP portfolio companies may be evaluated for impact alignment even if not formally constrained by an impact mandate.

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