Generation Partners

Co-founders Mark Jennings and John Hawkins have been Managing Partners since 1996 and run the firm from Austin and Los Angeles, respectively. Andrew Hertzmark, a Managing Partner who joined in 2004, leads the Greenwich office. The firm's lean structure suggests that deal decisions are made by this senior partner group, with no separate investment committee disclosed.

Generation Partners sources opportunities through the extensive networks of its senior partners, who operate out of three distinct U.S. offices. John Hawkins' background at Burr, Egan, Deleage & Co. and his involvement with the Young Presidents' Organization suggests access to entrepreneur and executive circles. The firm's long-tenured, partner-led model in Austin, Los Angeles, and Greenwich allows for regional relationship-based origination rather than a centralized, process-driven model.

Generation Partners operates as an independent asset manager, not a single-family office. There is no disclosed single-family wealth origin; the firm was founded by two finance industry professionals who raise external capital for growth equity and buyout investments. Its mandate spans venture, growth, and buyout stages, giving it a broader private equity structure than a pure venture firm.

Based on the firm's disclosed strategy, Generation Partners focuses on making direct equity investments of $20 million to $100 million in technology-enabled service businesses. It does not describe itself as a fund-of-funds or mention making commitments to other GPs. The firm appears to deploy capital exclusively through direct majority and minority transactions.

Generation Partners targets a broad range of stages, from early-stage venture and startup investments through growth, expansion, management buyouts, and complex situations. The firm describes itself as a provider of patient, long-term capital, indicating an ability to hold positions through multiple stages of a company's lifecycle.