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Great Lakes Wealth
Founded in 2016, Great Lakes Wealth established its practice in Northville, Michigan, a suburb of Detroit. The firm registered with the SEC as an investment...
Great Lakes Wealth
Founded in 2016, Great Lakes Wealth established its practice in Northville, Michigan, a suburb of Detroit. The firm registered with the SEC as an investment advisor, a structure that subjects it to fiduciary standards when managing assets for its clients. Its client base spans individual households, trusts, and small to mid-sized businesses, typical of a community-rooted wealth management practice in the Great Lakes region. The firm's investment approach centers on financial planning and portfolio management. Rather than pursuing direct private investments or venture deals, Great Lakes Wealth constructs portfolios using publicly traded securities—equities, fixed income, and mutual funds—tailored to each client's risk tolerance and goals. Its advisory services cover retirement planning, tax-aware asset allocation, and ongoing portfolio rebalancing. The geographic focus remains concentrated in southeast Michigan, drawing clients from the professional and business-owner communities around Detroit and Ann Arbor. Great Lakes Wealth operates without a publicly disclosed AUM or a large institutional team, suggesting a boutique scale. The firm does not advertise alternative investment vehicles, co-investment clubs, or philanthropic foundations, distinctions that separate it from larger multi-family offices with dedicated deal-sourcing arms. Its in-house custody and reporting infrastructure emphasizes transparency and compliance, standard for SEC-registered RIAs. In May 2024, the firm continued to maintain its registration and compliance filings in good standing, consistent with its long-term operational posture. A structural differentiator lies in its strict fiduciary obligation as an RIA, which compels fee-only advice and prohibits commission-based revenue models that can create conflicts of interest. This regulatory architecture, combined with its local embeddedness, positions Great Lakes Wealth as a generalist fiduciary for families that prioritize planning over aggressive alpha generation. Succession planning remains a private matter, with no public record of ownership transitions or next-generation leadership appointments.
General information
Firm type
Multi Family Office
Year founded
2016
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Northville
Corporate office
Northville, MI, United States
Frequently asked questions
Is Great Lakes Wealth structured as a single-family office or a multi-family office?
Great Lakes Wealth operates as a multi-family office and registered investment advisor (RIA) serving multiple unrelated clients. Its SEC registration as an RIA imposes a fiduciary duty to act in each client's best interest, a legal framework distinct from single-family offices, which are typically exempt from registration. The firm's client base includes individuals, trusts, and businesses.
Does Great Lakes Wealth make direct private investments or participate in venture deals?
Publicly available information does not indicate that Great Lakes Wealth engages in direct private investments, venture capital, or private equity deals. The firm's stated services focus on financial planning and portfolio management using publicly traded securities. It does not advertise a deal-by-deal co-investment program or a fund-of-funds platform.
How does Great Lakes Wealth charge for its services?
As an SEC-registered RIA, Great Lakes Wealth operates under a fee-only model, charging clients directly for advisory services rather than earning commissions on product sales. This fee structure is outlined in its public disclosure filings, which the firm is required to update annually. The specific fee schedule, typically based on a percentage of assets under management or a fixed retainer, is disclosed directly to clients.
Who runs investment decisions at Great Lakes Wealth?
The firm has not publicly identified its key investment decision-makers or principals through its limited public footprint. In smaller RIA practices, the founder or managing principal often serves as the chief investment officer and lead portfolio manager. An allocator conducting due diligence would need to request the firm's Form ADV Part 2B, which lists management personnel and their backgrounds.
Where is Great Lakes Wealth's client base concentrated?
The firm is headquartered in Northville, Michigan, and its client base is concentrated in southeast Michigan, particularly the Detroit and Ann Arbor metropolitan areas. This geographic focus reflects a community-bank-style wealth management practice, serving local professionals, business owners, and trusts. No satellite offices have been publicly identified.
What is Great Lakes Wealth's disclosed assets under management?
Great Lakes Wealth has not publicly disclosed its regulatory assets under management. As an SEC-registered firm, this figure is filed confidentially with the SEC on Form ADV and is not always released publicly. An absence of a public AUM disclosure is common for smaller RIAs that do not market to institutional allocators.
What investment vehicles does Great Lakes Wealth primarily use?
The firm constructs portfolios primarily from publicly traded securities, including individual equities, bonds, and mutual funds. There is no public indication that it uses custom separately managed accounts (SMAs) with external managers, hedge funds, or private credit vehicles. The approach is consistent with a traditional, planning-led RIA rather than an institutional multi-asset allocator.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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