Asset Manager

Updated:

Hg

Hg is a London-based software specialist executing buyout and growth deals across Europe and North America, including Visma and Access Group.

Hg logo

Hg

We are an AI leader in private equity, building businesses that redefine how people work.

General information

Firm type

Generalist

Year founded

2000

AUM

Undisclosed

Location

Region

Europe

Country

United Kingdom

City

London

Corporate office

London, United Kingdom

Additional offices

Munich · New York · San Francisco

Principals

Nic Humphries

Senior Partner

Matthew Brockman

Managing Partner

Luke Finch

Partner

Sector focus

Enterprise SoftwareFinTechHealthcare ServicesInsurTechDigital Health

Frequently asked questions

Who runs investment decisions at Hg?

A partnership of roughly a dozen senior partners shares decision-making authority across the three principal fund strategies. Nic Humphries led Hg’s transformation into a software specialist and remained senior partner throughout the firm’s scaling era. Matthew Brockman and Luke Finch serve as managing partner and partner, respectively, with day-to-day leadership of the Genesis and Mercury funds.

How does Hg source proprietary deal flow?

Hg deploys a dedicated origination and relationship team, Hg RISE, to build pre-auction familiarity with vertical-software founders across Europe and North America. The firm also converts minority positions into control transactions through its ‘pass the baton’ approach, where an earlier-vintage fund retains residual ownership while a later fund acquires majority control. This layered holding pattern generates visibility into a company’s owner-operators well ahead of a full exit.

Does Hg participate in fund commitments or only direct deals?

Hg invests directly into portfolio companies through its three closed-end fund strategies; it does not operate as a fund-of-funds or allocate to external managers. The Mercury strategy occasionally takes minority growth positions, while Saturn and Genesis pursue majority buyouts. The firm does not publicly raise open-ended permanent-capital vehicles.

What investment stages does Hg typically target?

Hg covers the growth-to-buyout spectrum within B2B software, with Saturn focused on large buyouts, Genesis on upper mid-market control deals, and Mercury on smaller platform and growth-equity investments. Mercury targets companies typically with enterprise values below £500 million, while Genesis and Saturn move progressively higher up the scale, occasionally handling mid-single-digit-billion transactions.

Which sectors does Hg explicitly avoid?

Hg has historically avoided consumer-facing technology, hardware, and life-sciences investment. The firm concentrates exclusively on B2B subscription-software models in sectors such as accounting, payroll, legal, healthcare SaaS, and insurance technology. It rarely invests in asset-heavy service businesses even when they share a software distribution model.

How is Hg related to Mercury Private Equity?

Hg was originally the European arm of Mercury Private Equity, a UK-based manager. The partnership separated from Mercury early in the 2000s under the leadership of Nic Humphries and subsequently rebranded as Hg, adopting a software-only mandate well before specialist managers became common. The Mercury name survives today only as the label for Hg’s lower-mid-market growth fund.

Does Hg maintain philanthropic structures, and how are they separated?

Hg operates a charitable foundation, the Hg Foundation, funded by partnership contributions and portfolio carry; it focuses on widening access to technology education and employment pathways in the UK. The foundation’s governance is independent of the fund’s investment decisions and is run by a separate executive director, maintaining a structural firewall between charitable capital and limited-partner capital.

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