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Hong Leong Asset Management
Hong Leong Asset Management is a Malaysian asset management firm founded in 1994. It offers investment solutions through services such as equities, fixed...
Hong Leong Asset Management
Hong Leong Asset Management is a Malaysian asset management firm founded in 1994. It offers investment solutions through services such as equities, fixed income, money market, and multi-assets. The firm is based in Kuala Lumpur.
General information
Firm type
Generalist
Year founded
1994
Location
Region
Asia
Country
Malaysia
City
Kuala Lumpur
Corporate office
Kuala Lumpur, Malaysia
Principals
Tan Sri Quek Leng Chan
Executive Chairman, Hong Leong Financial Group
Sector focus
Frequently asked questions
Who controls Hong Leong Asset Management?
HLAM sits under Hong Leong Financial Group, which is part of the Hong Leong Group Malaysia conglomerate controlled by Tan Sri Quek Leng Chan. The group also includes Hong Leong Bank, Hong Leong Capital, and HLA Holdings. Quek Leng Chan has chaired the financial group for decades and is one of Malaysia's wealthiest individuals.
Does the firm manage Shariah-compliant funds?
Yes. HLAM runs a dedicated Islamic fund suite alongside conventional strategies. These Shariah-compliant vehicles are registered with the Securities Commission Malaysia and typically invest in equities and sukuk that meet the commission's Shariah Advisory Council guidelines. This dual-conventional-and-Islamic structure is standard among Malaysian bank-backed managers.
How does Hong Leong Asset Management distribute its funds?
HLAM leverages the Hong Leong Financial Group's branch network, particularly Hong Leong Bank, as a primary distribution channel. Unit trusts are sold through the bank's wealth-management desks to retail and mass-affluent clients. The firm also distributes through external institutional channels and the group's agency force in Malaysia.
What equity markets does HLAM invest in?
The firm's domestic mandates concentrate on Bursa Malaysia-listed equities. Regional strategies typically target ASEAN and Asia-Pacific ex-Japan markets, drawing on the parent group's operational presence in Singapore, Vietnam, and Hong Kong. Mandate construction varies by fund prospectus, with some funds blending domestic and regional exposures.
Is Hong Leong Asset Management a pure play, or does it rely on group resources?
HLAM is not a standalone boutique. It draws on the investment research, treasury, and compliance infrastructure of Hong Leong Bank and Hong Leong Capital. This integration cuts operating costs but also ties the firm's investment-policy framework to the parent group's governance and risk-appetite decisions.
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