Imaginal Seeds

The firm is led by co-founders Unsu Lee and Elisa Kang. Lee brings a film-director background alongside multigenerational family-wealth stewardship, while Kang previously worked as an impact advisor at a Swiss bank and served multiple terms on the board of AWARE Singapore, a women's-rights organization. Investment decisions appear to flow through the two founders, with external co-investors and business partners — such as Adam Milgrom at Giant Leap and Patti Chu at Mana Impact — operating through separate affiliated trusts and entities.

The firm's land holdings include a permaculture property in Aotearoa, New Zealand, held through the Imaginal Seeds Aotearoa Trust, and Indigenous strategic lands in the Brazilian Amazon. Sourcing appears to rely on the principals' direct networks rather than institutional channels. The Toniic impact-investing network and the Mana Impact partnership provide additional origination pathways. Kang's governance experience in Singapore and Lee's creative-industry ties further color the firm's access to non-traditional deal flow.

Imaginal Seeds is structured as an investment company, not a classic single-family office, though founder Unsu Lee's third-generation family wealth forms a core capital base. The firm operates multiple legal vehicles — a German investment entity, a New Zealand trust, and relationships with a philanthropic collective — which distinguishes it from a unified family-office balance sheet. This constellation allows it to behave as a generalist asset manager deploying across real assets, media, and community-governance structures.

Based on the firm's known holdings — a direct residential permaculture property, direct Indigenous land positions, and an in-house film-production slate — Imaginal Seeds operates through direct investments and co-investment vehicles rather than fund-of-funds commitments. The Aotearoa trust co-invests alongside Adam Milgrom's Giant Leap partnership. No publicly disclosed fund commitments have been identified.

Founder Unsu Lee is described as a third-generation steward of family wealth, though the specific industry or liquidity event that generated the family's capital has not been publicly disclosed. Elisa Kang's background is institutional — Swiss-bank impact advisory and nonprofit board governance — suggesting the core capital base originates from the Lee family's intergenerational holdings.

The firm's architecture spans multiple entities with different mandates. The for-profit investment company operates from Germany, while the Imaginal Seeds Aotearoa Trust holds land in New Zealand. Separately, the firm supports Gesturing Towards Decolonial Futures, a collective focused on education and systemic alternatives. Kang's board service at AWARE Singapore adds a further nonprofit governance layer. These structures are legally distinct but philosophically aligned under the founders' regenerative thesis.

The firm co-invests through at least one known vehicle: the Imaginal Seeds Aotearoa Trust, where Adam Milgrom — a partner at the Australian impact fund Giant Leap — participates as a co-investor. The Mana Impact relationship, through business partner Patti Chu, suggests further co-investment openness within the Toniic network. The firm's deal structures appear designed to attract mission-aligned co-investors rather than passive LP capital.