Asset Manager

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Limestone Capital

Limestone Capital is a leading hospitality-focused private equity firm and alternative investment manager focused on hospitality and travel. It pursues a...

Limestone Capital logo

Limestone Capital

Limestone Capital is a leading hospitality-focused private equity firm and alternative investment manager focused on hospitality and travel. It pursues a vertically integrated investment strategy, acting not only as real estate investors but also as creators and operators of brands. The firm invests in high-profile, design-led hospitality assets and builds founder-led branded platforms across Europe.

General information

Firm type

Generalist

Year founded

2018

Location

Region

Europe

Country

Switzerland

City

Zug

Corporate office

Zug, Switzerland

Principals

Benjamin Habbel

Founder & CEO

Benjamin Habbel

Co-Founder & CEO

Jeff Coe

Co-Founder & General Partner

Jeff Coe

Co-founder

Sector focus

hospitality and travel

Frequently asked questions

What is Limestone Capital's core investment strategy?

Limestone runs a generalist mandate covering venture capital and complex situations — restructurings, carve-outs, and event-driven opportunities. The firm invests across the full venture lifecycle from seed and startup rounds through late-stage growth, while running a parallel book targeting special situations that are uncorrelated to venture cycles. This dual-track approach is uncommon among Swiss asset managers.

Does Limestone Capital invest primarily in Switzerland?

Limestone is headquartered in Zug, Switzerland, but its investment scope is European rather than purely domestic. The firm's generalist and complex-situation strategies are not geographically constrained to Switzerland, though specific portfolio companies and co-investor locations are not public.

What investment stages does Limestone Capital target?

Limestone covers the full venture continuum: early stage, seed, startup, expansion, late stage, and growth equity. On the special-situations side, the firm pursues complex, event-driven opportunities that do not fit neatly into stage-based frameworks. This broad remit requires underwriting capabilities that span pre-revenue startups and distressed corporate events.

Does Limestone Capital disclose its assets under management?

No. Limestone has not publicly disclosed an AUM figure. In the absence of a regulatory filing or firm communication containing a number, the firm's total capital base is not verifiable through open sources.

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