Multi-Family Office

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M13

M13 Holdings Company is an SEC-registered investment adviser in Los Angeles, CA, registered since 2020. It provides investment advice to clients.

M13 logo

M13

M13 Holdings Company is an SEC-registered investment adviser in Los Angeles, CA, registered since 2020. It provides investment advice to clients. The firm is headquartered in Los Angeles.

General information

Firm type

Multi Family Office

Year founded

2016

AUM

$650M (per the firm, 2022)

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Santa Monica, CA, United States

Additional offices

San Francisco, CA · New York, NY

Principals

Courtney Reum

Co-Founder & Managing Partner

Carter Reum

Co-Founder & Managing Partner

Latif Peracha

General Partner

Karl Alomar

Managing Partner

Sector focus

Consumer TechEnterprise SoftwareFinTechAI/MLDigital HealthMobility & TransportationSpaceTech

Frequently asked questions

Who runs investment decisions at M13?

Co-founders Carter and Courtney Reum serve as Managing Partners and anchor the investment committee, alongside General Partner Latif Peracha and Managing Partner Karl Alomar. The Reums built the firm with their own exit capital from VEEV Spirits and remain the controlling voice on deal selection and strategy.

How is M13 structured — is it a single family office or a venture firm?

M13 operates as a multi-family office that also manages commingled venture funds for external LPs. The firm pools the Reum brothers' family capital alongside that of other ultra-high-net-worth families and institutional investors, deploying through a series of flagship venture funds rather than separately managed accounts.

What is the Propulsion Platform?

The Propulsion Platform is M13's in-house operating team, built as a cost center within the firm rather than a fee-charging service. It embeds functional experts in brand, talent, engineering, and go-to-market execution directly into portfolio companies, drawing on the Reums' own operator background building and exiting VEEV Spirits.

Does M13 lead rounds or co-invest alongside other funds?

M13 typically leads or co-leads seed through Series B rounds, with initial checks ranging from $1 million to $15 million and reserve capital for follow-on. The firm will co-invest alongside top-tier venture GPs when the Propulsion Platform can add differentiated value post-investment.

What investment stages does M13 target?

M13 is stage-agnostic within early-stage venture, deploying from pre-seed through Series B. The firm reserves dry powder for follow-on rounds, reflecting a concentrated portfolio approach where it intends to stay involved through multiple financing cycles rather than taking a passive seed-only position.

Where does the underlying wealth come from?

The Reum family wealth originates from VEEV Spirits, a premium spirits brand co-founded by Carter and Courtney Reum in 2007 that they scaled nationally before selling in 2016. Pre-VEEV, both brothers worked in investment banking at Goldman Sachs.

Which sectors does M13 explicitly avoid?

M13 does not invest in biotech or traditional energy. The firm's stated focus centers on consumer technology, enterprise software, fintech, digital health, and select deep-tech verticals where the Propulsion Platform team has operational leverage, which effectively screens out capital-intensive sectors outside those domains.

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