Asset Manager

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Manafa

Manafa is a Sharjah-based investment firm founded by Sheikh Faisal bin Sultan Al Qassimi, deploying across real estate, commodities, and hospitality in...

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Manafa

Manafa was established in 2003 in Sharjah, emerging from the broader investment ecosystem of Faisal Holding, the conglomerate founded by H.H. Sheikh Faisal bin Sultan bin Salem Al Qassimi, who also chairs United Arab Bank. The family's commercial roots predate the firm by decades, generating capital through hospitality development, financial services, and regional trade long before institutionalizing a dedicated investment vehicle. Manafa's strategy cuts across a deliberately varied set of asset classes. On the real estate side, the firm develops and holds commercial and residential towers, with confirmed properties including Madina Tower and Reef Tower in Dubai's Jumeirah Lake Towers, Crystal Tower in Business Bay, and the Reef-branded residential series—REEF 1000, Reef 999, Reef 998, and Reef 995—in Dubailand and Jumeirah Village Circle. Beyond hard assets, Manafa operates in capital markets and physical commodity trading, moving crude and refined petroleum products alongside high-purity gold. The firm also maintains a hospitality footprint through the HMH hotel group, where business partner Michel P.J. Noblet co-founded the Coral Hotels & Resorts brand. The firm's operating structure is lean and relationship-driven. Sheikh Mohammed, a family principal, holds membership in the Certified Management Accountant and Society of Technical Analysts of the UK designations, signaling a direct, technically fluent approach to capital markets allocation. He also chairs the Italian Chamber of Commerce in the UAE, extending the firm's convening power into European trade circles. On the philanthropic side, the family supports the Al Jalila Foundation and operates the Al-Nafa Foundation for Humanitarian Work & Charity, separating charitable activity from the commercial investment entity. The structural differentiator for Manafa is its integration of operating-company cashflows with proprietary deal sourcing. Rather than managing outside capital, the firm recycles income from its trading desk, hospitality properties, and serviced-office operation—Reef Serviced Offices occupies space in its own Reef Tower—into new development and acquisition opportunities, creating a closed-loop capital system uncommon among generalist regional asset managers.

General information

Firm type

Generalist

Year founded

2003

AUM

Undisclosed

Location

Region

Middle East

Country

United Arab Emirates

City

Sharjah

Corporate office

Sharjah, United Arab Emirates

Principals

H.H. Sheikh Faisal bin Sultan bin Salem Al Qassimi

Founder

Michel P.J. Noblet

Co-founder of Coral Hotels & Resorts within the HMH group

Sector focus

Real EstateHospitalityCapital MarketsTradingAgriTech & FoodTechEnergy Transition & Renewables

Frequently asked questions

Who controls investment decisions at Manafa?

H.H. Sheikh Faisal bin Sultan bin Salem Al Qassimi is the founder and ultimate controlling principal, with family member Sheikh Mohammed involved in capital markets activity. Sheikh Mohammed's professional memberships in the Certified Management Accountant and Society of Technical Analysts of the UK suggest direct, analysis-driven oversight of the liquid portfolio. The firm does not publicly disclose a separate CIO or external investment committee structure.

How does Manafa source its deal flow?

Manafa's pipeline emerges from the family's deep commercial roots in the UAE. Faisal Holding's legacy in real estate development, Sheikh Mohammed's chairmanship of the Italian Chamber of Commerce in the UAE, and relationships forged through the HMH hospitality group and United Arab Bank all serve as origination channels. The firm's commodity trading desk also generates visibility into trade-finance and supply-chain-linked opportunities.

What is the relationship between Manafa and Faisal Holding?

Manafa functions as an investment company within the broader Faisal Holding ecosystem, the conglomerate founded by H.H. Sheikh Faisal bin Sultan. The two entities share a family-office DNA, with Manafa carrying the multi-asset investment mandate while Faisal Holding represents the foundational operating businesses in real estate, contracting, and financial services. Joint ventures with Faisal Holding—such as MPJ and True Smile Works—indicate active co-investment between the entities.

Does Manafa invest in private equity or venture capital fund commitments?

Public record does not confirm fund-of-funds or LP commitments by Manafa. The firm's visible activity points toward direct ownership: proprietary real estate development, physical commodity trading, and operating hospitality partnerships. The corporate architecture and sourcing model align more closely with a principal investor that structures deals directly than with an allocator writing checks to third-party GPs.

Is Manafa a single family office?

Manafa is legally organized as an investment company, not a single family office in the regulatory sense. However, it is closely held by one prominent ruling-family branch and manages assets generated by the Al Qassimi family's commercial interests—making it functionally equivalent to a single-family office with an unusually broad, generalist mandate and operating-company relationship structure.

What commodity exposures does Manafa carry?

Confirmed commodity trading activities include crude and refined petroleum products and high-purity gold of 99.99% fineness. These represent physical, not purely financial, exposures—Manafa participates in the actual movement and sale of these commodities rather than only trading derivatives. The energy-transition angle remains undefined in available disclosures.

How are philanthropic activities structured relative to the investment operations?

The family separates charitable activities through the Al-Nafa Foundation for Humanitarian Work & Charity and supports healthcare philanthropy via the Al Jalila Foundation. Neither foundation appears on Manafa's own corporate records, indicating a customary family-office separation between commercial investment entities and grant-making arms.

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